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Customer Lifecycle Marketing Specialist

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ARCO Limited

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Location:
United Kingdom, Hull

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Job Description:

We’re looking for an experienced Customer Lifecycle Marketing Specialist to drive growth across the full customer journey from acquisition and onboarding to retention and reactivation. In this role, you will develop targeted lifecycle strategies, deliver compelling communications, and work closely with teams across marketing, e-commerce and sales to run impactful, insight-led campaigns. A key part of the role is owning and optimising our email solution platform, working as a super-user and using marketing automation to deliver personalised, scalable customer journeys. You’ll also collaborate with Data Science to build and maintain lifecycle reporting, analyse performance, and use insight to shape future activity. Alongside this, you’ll manage customer communications, support account-based marketing, and work with Creative Services and agencies to deliver high-quality campaign material.

Job Responsibility:

  • Develop and deliver customer lifecycle plans that support Active Customer Base growth
  • Create tailored multi-channel campaigns, including Always-On activity, automated journeys and loyalty programmes
  • Lead customer communications such as newsletters, targeted emails and nurture programmes
  • Act as a super-user for our email solution platform (e.g. Optimizely), driving automation, segmentation and optimisation
  • Work with Data Science to analyse results and improve performance through insight
  • Collaborate with internal teams and agencies to produce impactful campaign assets

Requirements:

  • Strong hands-on experience with email marketing platforms and marketing automation
  • Proven background in lifecycle marketing within either B2B or B2C environments
  • Ability to build segmentation, automated workflows and personalised communications
  • Data-driven mindset with strong analytical skills
  • Excellent communication, content creation and project management abilities
  • Experience with CRM systems and multi-channel campaign delivery
  • Confidence influencing stakeholders at all levels in a fast-paced environment
What we offer:
  • A competitive starting salary plus bonus
  • 32 days holiday inclusive of bank holidays which rises with service, plus the option to purchase up to 5 more days each calendar year
  • 2 fully paid Community Volunteering days every year
  • An excellent pension (up to 8% Arco contribution) and x4 Life Assurance scheme
  • A huge range of discounts to help with cost of living via Perkbox plus Employee Discount on Arco products
  • Free, 24-hour access to our Employee Assistance Programme
  • Health Cash Plan where we'll reimburse up to 100% of everyday healthcare costs
  • Access to our Learning Management System, to support your personal and career development
  • Long-term service awards

Additional Information:

Job Posted:
December 20, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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