Customer Lifecycle Marketing Automation Manager Job at Disney (Santa Monica)

Senior Manager, Lifecycle Marketing

Bilt is looking for a Senior Manager, Lifecycle Marketing to own activation and ...

Location

United States , New York

Salary:

120000.00 - 150000.00 USD / Year

Bilt Rewards

Expiration Date

Until further notice

Requirements

5+ years of lifecycle marketing experience
Strong intuition for the user and ability to balance customer experience with business needs
Extensive experience working in Braze with strong knowledge of Liquid
Expertise building emails with HTML and CSS
Background working with engineering to trigger, power, and automate campaigns in Braze
Exposure to martech platforms such as Census, Segment, FullStory, etc.
Strong communication skills, creative problem-solving ability, and attention to detail
Thrives in a fast-paced, startup environment with ambiguity

Job Responsibility

Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
Arbitrate content at the user level to ensure members see the most relevant content at the right time
Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
Report on campaign performance and use insights to continuously optimize lifecycle content
Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
Implement rigorous campaign QA processes to ensure flawless execution
Collaborate with engineering teams on technical implementations and eventing architecture

What we offer

Competitive salary with a meaningful stake in the company via equity and our performance bonus program
Health insurance for you (& your loved ones) from day one
One Medical Membership
Wellness stipends
Family programs
401k plan with a match
Commuter FSAs
UNLIMITED PTO
Exclusive Employee only Bilt Points
Team Events

Fulltime

Senior Lifecycle Marketing Manager

We’re seeking a self-starter and results-driven lifecycle marketer to lead our e...

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet and cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Mountain View headquarters

Fulltime

Senior Lifecycle Marketing Manager

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet/cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Palo Alto HQ

Fulltime

Senior Customer Marketing Manager

We are looking for a strategic and highly execution-oriented Senior Manager to o...

Location

United States , Los Angeles, California

Salary:

164000.00 - 205000.00 USD / Year

BlackLine

Expiration Date

Until further notice

Requirements

Experience: 6+ years of experience in customer marketing, or customer advocacy within an enterprise B2B SaaS environment, with deep expertise building and scaling customer advocacy programs that drive engagement, credibility, adoption, and customer-led growth
Advocacy Expertise: Proven track record of designing and operationalizing complex advocacy initiatives. This includes managing end-to-end case study pipelines, executing targeted 3rd-party review campaigns across tier-one platforms to support industry reports and awards, and orchestrating comprehensive customer award programs. Adept at building multi-channel outreach templates, managing intake/nomination forms, and maintaining organized asset repositories
Strategic Execution: Strong ability to translate high-level department goals into actionable programmatic strategies, successfully scaling global advocacy programs, review campaigns, and customer recognition initiatives
Cross-Functional Collaboration: Experience partnering with Go-To-Market, Analyst Relations, Product Marketing, and Sales teams to ensure advocacy efforts are fully aligned with broader pipeline, demand generation, and revenue goals
Technology Proficiency: Hands-on experience managing and optimizing customer advocacy platforms, sales enablement tools, CRM, and marketing systems (e.g., ReferenceEdge, Highspot, Champion, Salesforce, survey/form builders, Wrike and design tools like Canva)
Data-Driven Mindset: Ability to leverage commercial signals, product health data, and engagement metrics to build targeted coverage matrices and prioritize advocate outreach
Lifecycle & Adoption Expertise: Deep understanding of customer journey mapping, lifecycle nurture programs, and adoption marketing strategies that actively drive product utilization and account growth
Customer Relationship Building: Demonstrated ability to actively build, nurture, and maintain direct, high-value relationships with enterprise customers, key champions, and executive sponsors

Job Responsibility

Own the programmatic strategy and execution of overarching customer advocacy initiatives. Design, operationalize, and scale programs that systematically identify, recruit, and activate BlackLine champions
Design and lead targeted customer adoption marketing programs, setting the strategy for driving deeper product utilization so customers maximize their platform investment and naturally progress into advocates
Partner cross-functionally to support customer adoption initiatives that increase engagement, accelerate value realization, and amplify customer proof across the business
Collaborate with leadership to shape the 3rd-party review strategy while managing ongoing vendor relationships (e.g., Gartner Peer Insights, TrustRadius, G2). Drive internal alignment with Go-To-Market, Analyst Relations, and Communications teams
Implement a tiered review investment strategy based on our Ideal Customer Profile (ICP). Assess advocate readiness using product health, engagement, and commercial signals. Develop review prioritization tiers, a quality hierarchy, and a coverage matrix (persona, segment, vertical, region, module, recency) that prioritizes review quality and relevance over sheer quantity
Ensure 3rd-party review insights and advocacy assets are seamlessly fed into and leveraged across Demand Generation, ABM, Sales Enablement, Analyst Relations, Product Marketing, Product Management, Brand, and Renewals
Manage the end-to-end customer story pipeline
partner cross-functionally to identify strategic advocates and oversee the production of high-value case studies, videos, and testimonials
Administer and optimize advocacy, adoption, and enablement platforms (such as ReferenceEdge, Highspot, Champion, or similar tools) ensuring global Sales and Customer Success teams are consistently equipped with the latest customer proof
Activate and scale customer proof assets including case studies, testimonials, and advocacy content by embedding them across Sales, Marketing, Customer Success, campaigns, and events to drive credibility, adoption, and customer led growth

What we offer

short-term and long-term incentive programs, based on eligibility
robust offering of benefit and wellness plans

Fulltime

Marketing Automation Manager - CDP

Execute and report on customer and prospect facing email marketing programs cove...

Location

United States Of America , Newton

Salary:

77000.00 - 102000.00 USD / Year

Bright Horizons

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Communications or related field
In lieu of a degree, an additional 3 years of experience may be considered
3 years of experience implementing and managing Marketing Automation programs and technology
3 years of experience in Microsoft Customer Insights Journey Platform

Job Responsibility

Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs
Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy
Assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness
Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs
Responsible for building new Journeys in a Customer Data Platform (CDP), building segments, understanding the data requirements for use cases, data integrity, data quality and data sources involved to build the specific use cases
The resource should be able to independently configure and manage marketing journeys and campaigns
Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment
Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences
Assist with campaign migration from legacy tools and ensure marketing data is structured and usable within Customer Insights
Provide recommendations and input on goals, objectives, strategy and email best practices

What we offer

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family

Fulltime

Senior Lifecycle Marketing Manager

Location

Australia , Sydney

Salary:

125000.00 USD / Year

Hapana

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles
Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset
Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management
Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting
Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes
Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact
Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms
Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts
Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions
Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes

Job Responsibility

Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality
Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale
Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel
Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy
End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation
Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making
Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP
Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes

Fulltime

Marketing Automation Manager

Primary Purpose: Execute and report on customer and prospect facing email market...

Location

United States Of America , Newton

Salary:

77000.00 - 102000.00 USD / Year

Bright Horizons

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Marketing, Communications or related field
3 years of experience implementing and managing Marketing Automation programs and technology, preferably using Salesforce Marketing Cloud (ExactTarget) and/or Pardot
In lieu of a degree, an additional 3 years of experience may be considered

Job Responsibility

Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment
Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences
Build personalized marketing campaigns with working knowledge of creating landing pages and web forms that align in design, tone, and functionality
Provide recommendations and input on goals, objectives, strategy and email best practices
Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics)
Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct
Stays current on email best practices and marketing technology industry trends to identify opportunities
Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures
Mentor and coach a junior team of marketing automation analysts, providing guidance on best practices, campaign execution, data quality and troubleshooting

What we offer

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family

Fulltime

Senior Marketing Automation Manager

The EverPro business within EverCommerce offers business management solutions th...

Location

United States

Salary:

130000.00 - 140000.00 USD / Year

EverCommerce

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field
SaaS and/or B2B experience strongly preferred
3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
Deep Marketo expertise required
Marketo certification strongly preferred
Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions

Job Responsibility

Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across campaigns, programs, content, landing pages, reporting and analytics, scoring models, data architecture, compliance, and governance requirements
Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch

What we offer

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match
Flexible and generous (FTO) time-off
Employee Stock Purchase Program

Fulltime

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Customer Lifecycle Marketing Automation Manager

Job Description

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