Customer Lifecycle Management Strategist Job at Aquent (Culver City)

Job Description

The Customer Lifecycle Management Strategist will work with a wide variety of functional teams including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy friendly way to drive engagement and make sure they are getting the most out of their subscription service.

Job Responsibility

Developing and optimizing engagement and retention strategies for subscription service
Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers
Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization
Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams
Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans
Define customer journeys, value propositions and service educational messaging
Submit and maintain operational briefs to ensure flawless execution of campaigns

Requirements

5-7 years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement and retention
Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics
Strong project management capability with exceptional attention to detail
Possess deep understanding of A/B testing and data driven optimization marketing
Shown ability to meet deadlines and get consensus while balancing many projects and priorities
Bachelor’s degree required

Nice to have

Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution
Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors
Exceptional relationship-building and interpersonal skills
ability to develop strong working partnerships
Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects

What we offer

subsidized health, vision, and dental plans
paid sick leave
retirement plans with a match

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Customer Lifecycle Management Strategist

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