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Customer Journey Optimisation Specialist

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Boots

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Location:
United Kingdom , London, Islington

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

We're recruiting for a Customer Journey Optimisation Specialist to drive experimentation and evidence-led improvements across Boots Online Doctor. In this role, you'll run meaningful A/B tests, collaborate with product, design, engineering and analytics, and help us build a more accessible, inclusive and seamless experience for every patient. As digital healthcare grows, your work will enable confident, data-driven decisions that improve outcomes and make a real difference to diverse users.

Job Responsibility:

  • Lead the planning, execution and analysis of A/B and multivariate tests to improve conversion and overall user experience
  • Collaborate with product, design, engineering and analytics teams to create and implement impactful, user-centred test variations
  • Ensure accurate tracking, tagging and data collection by partnering closely with data and engineering teams, supporting robust long-term analysis
  • Identify, prioritise and scope high-value testing opportunities through stakeholder input, user insights and research
  • Build or adapt simple front-end tests using WYSIWYG tools and light HTML/CSS/JS where needed
  • Communicate clear, evidence-based insights and recommendations that support confident, inclusive and data-driven decision-making across the organisation

Requirements:

  • Proven experience running A/B and multivariate experiments in a commercial digital product or ecommerce environment, ideally within a regulated sector
  • Strong collaboration skills, working effectively with engineers, designers and copywriters to deliver successful CRO initiatives
  • Confident analysing test data, interpreting key metrics and communicating statistical outcomes clearly and accessibly
  • Familiarity with front-end technologies (HTML, CSS, JavaScript) with the ability to build or adjust simple test variants
  • Strong hypothesis-driven problem-solving and prioritisation skills—able to turn insights into testable ideas and focus on high-value opportunities
  • Curiosity and a user-centred mindset, with exposure to user research methods such as usability testing, surveys or session-replay analysis

Nice to have:

  • Experience with experimentation platforms such as AB Tasty, Optimizely or similar
  • Exposure to analytics and BI tools (e.g. Looker) and an understanding of data pipelines
  • Experience experimenting within “walled garden” environments (e.g. Google Ads, Salesforce ECRM)
  • Strong briefing skills, particularly around tracking requirements and technical specifications
  • Confidence facilitating ideation workshops and generating actionable ideas with cross-functional teams
What we offer:
  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

Additional Information:

Job Posted:
December 27, 2025

Employment Type:
Fulltime
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