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The Customer Insights Manager is responsible for gathering, analysing, and interpreting customer data to inform marketing decisions. This includes developing customer personas, identifying customer needs and pain points, and tracking customer satisfaction. The Customer Insights Manager role is a challenging and rewarding one. It requires a deep understanding of customer behaviour and the ability to use data to inform marketing decisions. The ideal candidate will be able to use customer insights to drive growth and improve the customer experience.
Job Responsibility:
Gather, analyse, and interpret customer data: This includes collecting data from a variety of sources, such as surveys, interviews, and social media
Develop customer personas: This includes creating detailed profiles of the company’s target customers
Identify customer needs and pain points: This includes using data to understand what customers want and need
Track customer satisfaction: This includes collecting feedback from customers and using it to improve the customer experience
Inform marketing decisions: This includes using customer insights to inform the development of marketing strategies and campaigns
Stay up-to-date on the latest trends in customer insights: This includes reading industry publications, attending conferences, and following thought leaders on social media
Requirements:
Bachelor’s degree in marketing, business, or a related field
Experience in customer insights
Strong understanding of data analysis and interpretation
Excellent written and verbal communication skills
Ability to think strategically and creatively
Ability to work independently and as part of a team
Experience with a variety of data analysis tools and techniques