Customer Insights & Analytics Lead

• Deliver the insights and analysis that inform Sweetgreen’s customer strategy, content, menu, promotions, and brand decisions
• Lead insights strategy and expand both quantitative and qualitative insights and analysis capabilities
• Develop sweetgreen’s AI-driven insights toolkit and customer research practices
• Translate complex data into compelling stories and executive-level presentations
• Analyze customer data across the business to identify key growth opportunities
• Recommend and leverage leading-edge technologies to inform target customer segments
• Analyze customer behavior and the link to menu engagement and marketing calendar performance
• Guide creation of key customer journeys, use occasions, and personas
• Own customer measurement and reporting strategy
• Evaluate the effectiveness of marketing campaigns
• Partner with the Finance team to define investment guardrails and determine ROI for marketing spend
• Drive a holistic understanding of performance across ordering channels
• Drive a deeper near-real-time understanding of CRM, Loyalty, and personalized marketing performance
• Measure incrementality and effectiveness of loyalty offers and content personalization
• Ideate and evaluate strategic test opportunities
• Partner with retention marketing and analytics teams to move to a more predictive, personalized, and AI-driven approach

• 7-10 years in analytics or strategy roles
• At least 2 years leading an analytics function
• Proven ability to influence stakeholders through data storytelling
• Strong business acumen with a bias toward action and results
• Strong SQL and data visualization skills (e.g., Tableau, Hex, Power BI, Alteryx)
• Experience with established marketing analytics platforms (e.g., Google Analytics, Braze, Amplitude)
• Familiarity with emerging predictive analytics platforms
• Hands-on experience utilizing enterprise data lake platforms (e.g., Snowflake)

Experience in consumer brands, QSR/restaurant, or retail industries is a plus

• Highly competitive pay + bonus plan
• Three different medical plans
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• An opportunity to make a real impact
• To live the sweetlife and celebrate your passion + purpose
• A collaborative team
• A clear career path with opportunities for development
• Free sweetgreen swag
• 401k Plan
• Paid Family Leave
• Free Greens
• Dog-Friendly Office
• Unlimited Vacation
• Office Snacks Galore
• Community Impact Hours
• Work-Life Balance
• Career Development