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Customer Insights & Analytics Lead

United States, Los Angeles 119000.00 - 130000.00 USD / Year · Job Posted January 15, 2026
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Job Description

We’re looking for a strategic, influential, and analytical Customer Insights & Analytics Lead to help Sweetgreen deeply understand our new and existing customer behavior, menu and pricing opportunities, and offers and loyalty program performance, and to uncover data-driven opportunities that fuel growth. This role is responsible for turning data into actionable insights that inform decision-making across marketing, loyalty, creative, menu, and CX teams.

Job Responsibility

  • Deliver the insights and analysis that inform Sweetgreen’s customer strategy, content, menu, promotions, and brand decisions
  • Lead insights strategy and expand both quantitative and qualitative insights and analysis capabilities
  • Develop sweetgreen’s AI-driven insights toolkit and customer research practices
  • Translate complex data into compelling stories and executive-level presentations
  • Analyze customer data across the business to identify key growth opportunities
  • Recommend and leverage leading-edge technologies to inform target customer segments
  • Analyze customer behavior and the link to menu engagement and marketing calendar performance
  • Guide creation of key customer journeys, use occasions, and personas
  • Own customer measurement and reporting strategy
  • Evaluate the effectiveness of marketing campaigns
  • Partner with the Finance team to define investment guardrails and determine ROI for marketing spend
  • Drive a holistic understanding of performance across ordering channels
  • Drive a deeper near-real-time understanding of CRM, Loyalty, and personalized marketing performance
  • Measure incrementality and effectiveness of loyalty offers and content personalization
  • Ideate and evaluate strategic test opportunities
  • Partner with retention marketing and analytics teams to move to a more predictive, personalized, and AI-driven approach

Requirements

  • 7-10 years in analytics or strategy roles
  • At least 2 years leading an analytics function
  • Proven ability to influence stakeholders through data storytelling
  • Strong business acumen with a bias toward action and results
  • Strong SQL and data visualization skills (e.g., Tableau, Hex, Power BI, Alteryx)
  • Experience with established marketing analytics platforms (e.g., Google Analytics, Braze, Amplitude)
  • Familiarity with emerging predictive analytics platforms
  • Hands-on experience utilizing enterprise data lake platforms (e.g., Snowflake)

Nice to have

Experience in consumer brands, QSR/restaurant, or retail industries is a plus

What we offer

  • Highly competitive pay + bonus plan
  • Three different medical plans
  • Dental and Vision insurance
  • Flexible PTO plan
  • 401k program
  • Employee HSA and FSA
  • Complimentary greens
  • An opportunity to make a real impact
  • To live the sweetlife and celebrate your passion + purpose
  • A collaborative team
  • A clear career path with opportunities for development
  • Free sweetgreen swag
  • 401k Plan
  • Paid Family Leave
  • Free Greens
  • Dog-Friendly Office
  • Unlimited Vacation
  • Office Snacks Galore
  • Community Impact Hours
  • Work-Life Balance
  • Career Development

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