Customer Experience Manager, IKEA

IKEA

Location:
China, Wuhan

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

To optimise the meeting place experience for the many people to drive visitation to the Meeting Places and IKEA and deliver sustainable business growth for our Partners and Meeting Places. Achieve operational results, drive efficiency improvements and enhance commercial performance, brand value and sustainability performance of the Meeting Places

Job Responsibility:

Creates, owns and manages the Customer experience Program for the Meeting Place
Supports the new business opportunities and income streams as well as developing the communication with our customers
Identifies and defines local customer groups and their customer journey including touchpoints before, during and after the visit (on-line and off-line)
Ensures that the customer always gets a relevant, consistent communication with our Brand and Meeting place
Maintains and constantly improves the customer journey and ensure that Meeting Place stays relevant to customers’ present and future needs
Provides outstanding customer services together with partners and communities in order to make the customer journey convenient and relevant
Defines, implements and innovates new customer services to enhance convenience and enjoyable experiences (ex. relevant delivery service, loyalty programs, information services etc.) and ensures that basics are in place
Together with Meeting Place Manager defines commercials goals, marketing strategy and budgeting process
Creates, sustains and works with the commercial calendar in order to drive brand/loyalty programs and on-line community via social media
Monitors and analyses performance and customer interaction level with customer touchpoints
Finds potential areas for improvements of both customer satisfaction and income
Puts both the offline customer feedbacks (through Info desk, MP staff) and online customer reviews (social media, researches) into action to improve the Meeting Place performance
Regularly carries out local market research
Actively works on localizing the uniqueness of the Meeting place through MP touch points (both off-line and on-line) and ensures consistency from the Customer experience perspective
Ensures the total ambience of the MP (atmosphere, music, lighting, visually)
Implements a Loyalty Program, rewarding community members for being active in the relations with the Meeting Place
Plans, Creates and integrates promotion of events/campaign/marketing activities into all medias, including promotion via digital tools, ATL, PR support
Follows up on marketing operations
Manages and updates website and social Medias
Communicates and cooperates with local agencies
Being the owner of co-creation and innovation in the Meeting Place
Actively contributes to driving visitation to the Meeting Place and IKEA Store by constantly improving customer journey and customer experience, as well as by increasing IKEA presence in the Meeting Place (online and offline)
Drives and develops the Customer experience competence within the Meeting Place (including own team, tenants, contractors, partners) using best practices, training programs and other relevant methods
Ensures our customers are engaged into the quick prototyping of the new ideas and concepts
Contributes to engage with our customers to improve the sustainability performance of the Meeting place (including fit out, operations and community engagement), communicates the vision and benefits of our sustainability agenda
Contributes to encourage partners to inspire & enable our visitors to lead more healthy and sustainable lifestyles
Responsible for the cost part of MP P&L in his/her area of responsibility
Drives costs Budget/Estimation planning process and follow-up in close cooperation with relevant Domains and SO Business Navigation
Secures on budget execution of activities and investments under his/her scope

Requirements:

Synergy Leasing – Knowledge of how to create synergism among tenants, that ensures a complementary offer for the customers
Globalization – Knowledge about how to adapt to a global meeting place concept to meet local culture and community needs and willpower to adjust the global concept to stay and continue to be relevant
Customer Behavior – Knowledge of existing and potential customer’s needs, behaviours and aspirations to be able to help Ingka evaluate future endeavours and further translate insights into most relevant ideas & solutions, to support for business purpose and decision-making
Community engagement - Knowledge of how to drive engagement with various levels of the local community
Customer journey - Knowledge of the customers’ whole interaction with Ingka, from first encounter to purchase – using digital and physical tools and platforms
Customer experience - Knowledge of how data and insights about customer interactions with IKEA can be translated into seamless solutions
Integrated Campaign Management -Knowledge of how to effectively integrate and combine mass and one-to-one communication, traditional and digital media and how to offer tailored brand experiences with maximum impact at every consumer touchpoint

Additional Information:

Job Posted:
October 10, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Customer Experience Manager