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Customer Engagement Marketing Manager – Digital and Benefits

United Kingdom, London · Job Posted January 26, 2026
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Job Description

The UK Benefits and Customer Engagement Marketing team are looking for a highly motivated and commercially minded Customer Engagement Marketing Manager – Digital and Benefits to lead strategies that drive engagement, spend, loyalty and retention across our core value propositions. Reporting to the Lifecycle and Benefits Director for the UK, this role will be responsible for leading engagement strategies across Membership Rewards and Amex Offers, with a strong focus on driving performance through digital channels, particularly the Amex App. The successful candidate will play a critical role in identifying and prioritising opportunities to improve marketing reach, relevance and effectiveness across our owned channels.

Job Responsibility

  • Set a vision and empower a team of three high performing direct reports
  • Lead the strategy for driving ongoing engagement in Membership Rewards and Amex Offers, with a clear focus on increasing spend, loyalty and long-term retention
  • Own and evolve engagement strategies across key digital channels, including the Amex App, Pay with Bank Transfer and Digital Card, ensuring they deliver meaningful customer value and measurable business impact
  • Identify opportunities to improve overall marketing performance, optimising reach, effectiveness and channel contribution through insight-led decision making
  • Partner closely with colleagues across Marketing, Product, Analytics, Technology and Compliance to align on priorities, influence decision making and drive delivery
  • Use data and customer insight to identify, size and prioritise the biggest commercial opportunities, balancing short-term impact with long-term strategic value
  • Ensure all customer communications are highly customer-centric, insight-driven, compliant and consistent with Amex brand values
  • Own and manage several central marketing processes including (but not limited to)
  • Trigger governance, comms calendar and some UK web page ownership

Requirements

  • Proven experience in B2C or B2B marketing, ideally with exposure to customer engagement, digital marketing or value proposition marketing
  • Strong analytical and commercial mindset, with the ability to interpret data, identify opportunities and prioritise activity based on business impact
  • Demonstrated ability to build powerful relationships and influence stakeholders at all levels of the organisation
  • Comfortable working in ambiguous and complex environments, managing multiple workstreams and competing priorities
  • Strong strategic thinking combined with the ability to translate strategy into clear, actionable plans
  • Highly determined and resilient with a problem-solving mindset, to help overcome barriers to delivery
  • Excellent verbal and written communication skills, with the ability to clearly articulate ideas and recommendations
  • Proven ability to manage and deliver multiple initiatives in parallel, with strong organisational and project management skills
  • Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions

What we offer

  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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