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The Customer Engagement Manager will be responsible for developing and implementing comprehensive patient support and engagement programs. This role focuses on enhancing therapy adherence and the overall patient journey experience through end-to-end patient support solutions, digital channels, referral networks, and insurance partnerships.
Job Responsibility:
Establish patient satisfaction and continuous service improvement initiatives
Coordinate with internal and external teams to ensure seamless service delivery
Maintain high-quality, compliant patient support standards
Develop innovative insurance collaboration models
Patient assistance programs and insurance support solutions
Coordinate with market access team on insurance strategies
Develop and execute social media strategy across major platforms
Manage digital KOL and patient influencer collaboration programs
Create and optimize digital content for patient education and engagement
Track and analyze engagement metrics across all channels
Continuously optimize engagement strategies based on performance data
Ensure compliance with regulatory requirements and company policies
Requirements:
Bachelor’s degree in marketing, Digital Media, Public Health, or related field
5 years of experience in the pharmaceutical industry in roles related to patient marketing, patient engagement, or similar functions
At least 3 years of experience in consumer marketing, internet platforms, and social media platforms
Proven experience in social media campaigns, referral systems, or insurance collaborations
Experience in chronic disease areas (e.g., obesity, diabetes, metabolic disorders) is ideal
Knowledge of digital analytics and patient-centric solution design
Nice to have:
Experience in chronic disease areas (e.g., obesity, diabetes, metabolic disorders) is ideal