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Here at IKEA, we ensure a better everyday life for the many people, including coworkers. We focus on having an inclusive work environment, celebrating uniqueness, living our values, and coworker development. The Customer Engagement & Loyalty Manager position involves contributing to integrated marketing plans, leading customer engagement strategies, driving loyalty programs, and collaborating across teams to meet business objectives.
Job Responsibility:
Act as a member of the Marketing Management team and proactively contribute to marketing plan/output
lead Customer Engagement co-workers and drive the totality of IKEA family offer and CRM
develop and implement the country engagement strategy
identify and drive strategic contribution from multiple customer groups
define local IKEA Family benefits and other loyalty programs/customer clubs
brief CRM hub on common content needs
manage local process for market-relevant trigger executions
lead matrix of store-based FAMILY co-workers
drive an open and sharing climate
leverage performance indicators
actively cooperate with stakeholders
contribute to integrated multichannel development
support initiatives within and outside commercial communication plan.
Requirements:
Formal qualifications in Marketing, Business intelligence or equivalent
minimum 10 years of experience in Loyalty programs and delivering results
minimum 5 years of experience in leading and influencing co-workers and teams
deep knowledge of 1:1 marketing, CRM, loyalty programs and concepts
deep knowledge of drivers for customer engagement and customer behaviour in the Retail Market by applying a customer first mindset.