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Customer Engagement & Loyalty Analyst

https://www.ikea.com Logo

IKEA

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Location:
Switzerland , Spreitenbach

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

The role of Customer Engagement & Loyalty Analyst aims to attract, retain and engage customers, increase overall lifetime value, measure marketing channel effectiveness and the impact of marketing initiatives. We support cross-functionally and provide key insights and data-driven recommendations.

Job Responsibility:

  • Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
  • Drive performance analysis and optimization of local offerings/local IKEA Family benefits, rewards and engagement across multiple customer groups and different channels
  • Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
  • Actively cooperate with key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
  • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA

Requirements:

  • Completed degree, ideally in Marketing with focus on data analytics or a comparable education
  • Professional experience in data and analytics
  • Excellent understanding and usage of digital analytics tools – advanced knowledge in Google BigQuery, Jupyter Notebook and Power BI
  • Broad knowledge of customer behavior in relation to loyalty programs and CRM
  • Broad knowledge of performance marketing measures
  • Knowledge and experience in campaign tracking and performance analytics
  • Result oriented and data-based thinking – ability to translate insights into actions
  • Make data insights understandable, digestible and visually appealing
  • Strong interpersonal skills with the ability to build trustful relationships
  • Good communication skills to explain complex data to a broader audience with different knowledge levels
  • Ability to deliver within scope of tasks and perform with quality and speed
  • Ability to follow up on work done and capture learnings to improve
  • Fluent English, German is an advantage and any other language a plus

Nice to have:

German is an advantage and any other language a plus

What we offer:
  • 15% staff-discount
  • 28 holidays (based on 100%)
  • eight weeks paternal leave
  • four months maternal leave
  • contributions to public transport tickets or free on-site parking
  • full access to the LinkedIn Learning platform
  • discounted meals in the staff canteen
  • the IKEA bonus system

Additional Information:

Job Posted:
April 27, 2025

Expiration:
August 31, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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