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Customer Engagement and Loyalty Lead

Australia, Cannon Hill · Job Posted March 26, 2026
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Job Description

Bevilles is an iconic Australian jewellery brand with a bold growth agenda. Backed by ASX‑listed Michael Hill International and with 36 stores nationwide, we’re on a mission to become Australia’s number‑one destination for value jewellery. We’re now looking for a Customer Engagement & Loyalty Lead to take ownership of how customers connect with Bevilles - driving engagement, retention and long‑term loyalty through smart, data led strategies. This is a senior, hands‑on role where you’ll shape the future of our loyalty and CRM capability while leading a small, high‑impact team.

Job Responsibility

  • Own and evolve Bevilles’ loyalty strategy, including communications, points, partnerships and member value
  • Lead customer engagement strategies across email, SMS, push, social and PR
  • Build and embed best‑practice CRM using Braze, ensuring clean data, strong segmentation and compliant processes
  • Drive campaign performance through testing, optimisation and insight‑led reporting
  • Reduce churn and increase customer lifetime value through targeted lifecycle strategies
  • Partner closely with Marketing, Digital, Retail, Customer Service and Data teams
  • Lead, coach and develop 2 direct reports
  • Use AI‑driven tools (including Microsoft Copilot) to enhance planning, content and performance outcomes

Requirements

  • 4+ years’ experience in CRM, loyalty or retention marketing
  • Strong experience with CRM and marketing automation platforms (Braze highly regarded)
  • Proven success delivering engagement and retention outcomes in an ROI‑driven environment
  • You’re commercially minded, proactive and thrive on ownership
  • Strong analytical skills and confidence using data to inform decisions
  • Excellent stakeholder management and communication skills
  • A self‑starting mindset and comfort working in a fast‑paced environment
  • Curiosity and confidence using AI tools to work smarter

What we offer

  • Flexible work options to keep your work-life balance in check
  • A genuine opportunity to shape and scale customer engagement strategy
  • Supportive leadership and a collaborative culture
  • A strong brand with ambitious growth plans
  • Employee benefits, team discounts and wellbeing initiatives
  • A role where your impact will be visible and valued

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