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Bevilles is an iconic Australian jewellery brand with a bold growth agenda. Backed by ASX‑listed Michael Hill International and with 36 stores nationwide, we’re on a mission to become Australia’s number‑one destination for value jewellery. We’re now looking for a Customer Engagement & Loyalty Lead to take ownership of how customers connect with Bevilles - driving engagement, retention and long‑term loyalty through smart, data led strategies. This is a senior, hands‑on role where you’ll shape the future of our loyalty and CRM capability while leading a small, high‑impact team.
Job Responsibility:
Own and evolve Bevilles’ loyalty strategy, including communications, points, partnerships and member value
Lead customer engagement strategies across email, SMS, push, social and PR
Build and embed best‑practice CRM using Braze, ensuring clean data, strong segmentation and compliant processes
Drive campaign performance through testing, optimisation and insight‑led reporting
Reduce churn and increase customer lifetime value through targeted lifecycle strategies
Partner closely with Marketing, Digital, Retail, Customer Service and Data teams
Lead, coach and develop 2 direct reports
Use AI‑driven tools (including Microsoft Copilot) to enhance planning, content and performance outcomes
Requirements:
4+ years’ experience in CRM, loyalty or retention marketing
Strong experience with CRM and marketing automation platforms (Braze highly regarded)
Proven success delivering engagement and retention outcomes in an ROI‑driven environment
You’re commercially minded, proactive and thrive on ownership
Strong analytical skills and confidence using data to inform decisions
Excellent stakeholder management and communication skills
A self‑starting mindset and comfort working in a fast‑paced environment
Curiosity and confidence using AI tools to work smarter
What we offer:
Flexible work options to keep your work-life balance in check
A genuine opportunity to shape and scale customer engagement strategy
Supportive leadership and a collaborative culture
A strong brand with ambitious growth plans
Employee benefits, team discounts and wellbeing initiatives
A role where your impact will be visible and valued