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Customer Engagement Analyst

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Alfasigma

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Location:
Germany , München

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

As a Customer Engagement Analyst, you bring together data, tools, and processes to help our field sales team work smarter, faster, and more effectively. Your analyses and decisions have a direct impact on our growth and the performance of our Consumer Healthcare (CHC) brands in the pharmacy and retail sectors. You’ll work in an environment that prioritizes modern sales structures, data-driven decisions, and continuous development. You’ll maintain close contact with the BU Lead, Sales, and Marketing—your work is visible and makes a real impact.

Job Responsibility:

  • Analysis of key field sales KPIs, e.g., visit frequency, coverage, sell-in, sell-out, strike rate, conversion rates
  • Development of data-driven recommendations that directly drive sales and marketing forward
  • Design of incentive models and evaluation of goal achievement
  • Planning, analysis, and optimization of territory structures, routes, and customer target groups
  • Targeting and segmentation strategy for pharmacies, physicians, or retail customers
  • Analysis of regional market and sales data, e.g., from pharmacy panels
  • Evaluation of the effectiveness of campaigns and promotions
  • Further development of the Customer Relationship Management (CRM) system and definition of requirements for field sales management
  • Monitoring of data quality and promotion of CRM usage & acceptance
  • Development of clear guidelines and training concepts for the sales team in collaboration with Training Management
  • Establishment and optimization of modern data and reporting structures
  • Development of intuitive dashboards, reports, and KPI structures for various stakeholders
  • Introduction of new tools & best practices that make the field sales force more effective & efficient
  • Close collaboration with Sales, Marketing, Finance, Supply Chain, and Business Intelligence. Consulting on strategic and operational decisions

Requirements:

  • A bachelor's degree in business administration, business informatics, data analytics, or a any scientific or technical degree
  • Proficiency in data analytics and reporting tools (e.g., Excel, Power BI, Tableau)
  • Previous experience in a field force sales operations, commercial excellence, or sales analytics role in the pharmaceutical or consumer healthcare industry is preferred. Working student experience is considered relevant
  • Excellent communication skills and the ability to present complex analyses in an understandable way
  • A structured and solution-oriented approach to work and Interest in building and continuously developing the organization
  • Excellent written and spoken German and English skills

Nice to have:

  • Direct sales experience is considered as a plus
  • Knowledge of data engineering (e.g., SQL) and experience with CRM systems (e.g., Salesforce, 1Tool) are considered a plus
What we offer:
  • Competitive salary
  • Comprehensive benefits
  • Extensive opportunities for professional growth and development

Additional Information:

Job Posted:
April 23, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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