CrawlJobs Logo

Customer Development Manager, Walmart Strategy & Insights

United States · Job Posted April 11, 2026
Apply Position
Job Link Share

Job Description

The Customer Development Manager, Walmart Strategy & Insights, serves as the primary category and analytics lead, supporting Walmart by translating data into insights that drive profitable and sustainable growth within an EDLP retail environment. This role is responsible for shaping category strategies, supporting Joint Business Planning (JBP), and driving modular, pricing, and assortment decisions through rigorous, fact-based analysis. Acting as a trusted advisor to Walmart merchants and internal sales leadership, this individual leverages Retail Link, syndicated data, and shopper insights to identify growth opportunities, solve performance challenges, and strengthen Ajinomoto’s position as a category leader at Walmart.

Job Responsibility

  • Serve as the category insights lead for Walmart, supporting frozen category growth through disciplined, data-driven recommendations
  • Develop fact-based category strategies aligned to Walmart’s EDLP philosophy, focusing on everyday value, productivity, and shopper relevance
  • Support Walmart Joint Business Planning (JBP) by delivering insights that inform annual plans, scorecards, and growth initiatives
  • Partner closely with the Walmart sales team to identify opportunities across assortment, pricing, innovation, and modular execution
  • Lead the development of Walmart-specific category reviews, performance analyses, and customer presentations
  • Integrate Retail Link, syndicated data (Circana), and shopper insights to identify trends, risks, and growth opportunities
  • Analyze item, modular, and store-level performance to inform assortment optimization and execution priorities
  • Provide analytics to support pricing, pack architecture, and item productivity within an EDLP framework
  • Support modular reviews by identifying optimal assortment, facings, and shelf strategies to drive category and brand performance
  • Evaluate innovation performance and whitespace opportunities to support disciplined item introductions
  • Collaborate with Sales, Marketing, Finance, and Supply Chain to align on Walmart strategies and execution plans
  • Identify performance gaps and root causes, recommending corrective actions grounded in data and retailer priorities
  • Serve as a trusted insights consultant to internal leadership and the Walmart account team
  • Share Walmart-specific learnings and best practices across the broader sales organization
  • Educate cross-functional partners on Walmart analytics, Retail Link insights, and EDLP-based decision-making

Requirements

  • Bachelor’s degree required
  • advanced degree preferred
  • 5–10 years of CPG experience with demonstrated exposure to Walmart or other EDLP retailers strongly preferred
  • Background in Category Management, Sales Analytics, or Retail Strategy
  • Advanced proficiency with Walmart Retail Link, including item-, store-, and modular-level analysis
  • Strong experience with syndicated data platforms (Circana) and shopper insights tools
  • Advanced Excel and PowerPoint skills
  • strong Microsoft Office proficiency
  • Familiarity with space planning and modular tools preferred
  • Deep analytical capability with a strong understanding of Walmart’s operating model
  • Ability to translate complex data into concise, merchant-ready recommendations
  • Strong influencing and communication skills across sales, customers, and leadership
  • Highly collaborative, action-oriented, and results-driven
  • Strategic thinker with the discipline required for EDLP retail environments

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Customer Development Manager, Walmart Strategy & Insights

8 matching positions

Director, Commerce Marketing - Walmart

Since 1869 we've connected people through food they love. We’re proud to be stew...
Location
Location
United States , Rogers
Salary
Salary:
144400.00 - 207600.00 USD / Year
campbellsoupcompany.com Logo
Campbell Soup Company
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in e‑commerce or omni‑channel strategy with required customer‑facing experience
  • Strong understanding of Walmart’s omni and digital ecosystem
  • Strong analytical and financial acumen with the ability to translate data into actionable insights
  • Deep knowledge of omni‑channel retail dynamics and customer‑specific strategy development
  • Excellent communication, negotiation, and relationship‑building skills
  • Demonstrated ability to work cross‑functionally and influence in a matrixed CPG organization
  • Experience delivering revenue, profit, and share objectives
Job Responsibility
Job Responsibility
  • Own end-to-end omni-commerce strategy for Walmart aligned to enterprise priorities
  • Translate enterprise omni frameworks into Walmart-specific growth plans
  • Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities
  • Build and execute integrated commerce strategies connecting in‑store activation, digital shelf excellence, retail media, and shopper marketing
  • Partner with omni marketing teams to deliver cohesive omni‑channel activation with a strong focus on digital commerce acceleration
  • Collaborate with sales, brand, insights, and marketing teams to design and activate customer‑specific programs that drive incremental growth
  • Analyze customer and category trends to identify growth opportunities and risks
  • Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy
  • Partner closely with category management to deliver compelling insights and thought leadership to customers
  • Deliver annual revenue, profit, and share objectives across assigned customers
What we offer
What we offer
  • Medical
  • Dental
  • Short and long-term disability
  • AD&D
  • Life insurance
  • Matching 401(k) plan with immediate vesting
  • Unlimited sick time
  • Paid time off
  • Holiday pay
  • Free access to fitness center (if in WHQ)
  • Fulltime
Read More
Arrow Right

Director, Commerce Marketing - Walmart

Shape and accelerate the future of omni-commerce for iconic Campbell's brands ac...
Location
Location
United States , Rogers
Salary
Salary:
144400.00 - 207600.00 USD / Year
campbells.com Logo
THE VAIL CORPORATION
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in e-commerce or omni-channel strategy with required customer-facing experience
  • Strong understanding of Walmart's omni and digital ecosystem
  • Strong analytical and financial acumen with the ability to translate data into actionable insights
  • Deep knowledge of omni-channel retail dynamics and customer-specific strategy development
  • Excellent communication, negotiation, and relationship-building skills
  • Demonstrated ability to work cross-functionally and influence in a matrixed CPG organization
  • Experience delivering revenue, profit, and share objectives
Job Responsibility
Job Responsibility
  • Own end-to-end omni-commerce strategy for Walmart aligned to enterprise priorities
  • Translate enterprise omni frameworks into Walmart-specific growth plans
  • Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities
  • Build and execute integrated commerce strategies connecting in-store activation, digital shelf excellence, retail media, and shopper marketing
  • Partner with omni marketing teams to deliver cohesive omni-channel activation with a strong focus on digital commerce acceleration
  • Collaborate with sales, brand, insights, and marketing teams to design and activate customer-specific programs that drive incremental growth
  • Analyze customer and category trends to identify growth opportunities and risks
  • Manage omni marketing investments to maximize ROI and align with Campbell's overall commercial strategy
  • Partner closely with category management to deliver compelling insights and thought leadership to customers
  • Deliver annual revenue, profit, and share objectives across assigned customers
What we offer
What we offer
  • Medical
  • Dental
  • Short and long-term disability
  • AD&D
  • Life insurance
  • Matching 401(k) plan
  • Unlimited sick time
  • Paid time off
  • Holiday pay
  • Free access to fitness center (if in WHQ)
  • Fulltime
Read More
Arrow Right

Senior Director Client Development

As a Senior Director of the In-store Walmart team with Acosta Group, you will pl...
Location
Location
United States , Rogers
Salary
Salary:
150000.00 - 175000.00 USD / Year
acosta.com Logo
Acosta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years related Sales experience
  • 7+ years making the direct call on Walmart/Sam’s
  • Strong knowledge of sales function processes and cross-functional exposure to other Business Operations
  • Knowledge of Consumer-Packaged Goods (CPG) industry required
  • Strong knowledge of Syndicated Data and Customer Manager Process
  • Retail Link experience required
  • Must be able to sit/stand for long periods of time
  • Must be able to stare at a screen for long periods of time
Job Responsibility
Job Responsibility
  • Direct report responsibilities as team structure still being finalized
  • Work cross functionally with Business Insights, Analysts, Replenishment teams
  • Create synergies with Business Intelligence and Category Insights
  • Liaison with Business Intelligence & Insights teams
  • Assist in the creation and execution of Client(s) strategic plan for success at Walmart
  • Manage key client business at Walmart
  • Organize client/customer meetings to discuss strategies for their brands
  • Build compelling sales stories and presentations to support strategies
  • Deliver target budget plan and new distribution goals for client and customer
  • Identify new opportunities for growth
  • Fulltime
Read More
Arrow Right

Performance Media Supervisor

We are looking for a highly skilled Performance Media Supervisor to lead and enh...
Location
Location
United States , Denver
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Communications, or a related field
  • Demonstrated experience in eCommerce media strategy and campaign management
  • Proficiency with retail media networks such as Amazon Ads, Walmart Connect, and Target Roundel
  • Strong analytical skills with the ability to translate data insights into actionable strategies
  • Expertise in digital media platforms, including programmatic advertising, search engine marketing, and paid social channels
  • Proven ability to address and simplify complex marketing challenges
  • Excellent verbal and written communication skills for presenting strategies and insights
  • Certifications in platforms like Google Ads or HubSpot Inbound Marketing are preferred
Job Responsibility
Job Responsibility
  • Develop and implement strategic media plans that align with eCommerce and retail objectives
  • Utilize expertise in retail media networks to optimize advertising campaigns and drive performance
  • Analyze complex marketing challenges and translate them into clear and actionable strategies
  • Manage media budgets, ensuring efficient allocation across various platforms to maximize ROI
  • Collaborate with cross-functional teams, including analytics, creative, and digital marketing, to execute cohesive media strategies
  • Monitor and interpret campaign performance metrics, providing insights to improve current and future strategies
  • Stay informed about emerging trends in eCommerce, digital media, and new technologies to enhance campaign effectiveness
  • Build and maintain strong relationships with external media vendors and platform partners to support strategic goals
  • Oversee paid media efforts across programmatic, social, and search channels to drive customer acquisition and engagement
What we offer
What we offer
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life and disability insurance
  • Eligibility to enroll in company 401(k) plan
  • Fulltime
Read More
Arrow Right

Channel Marketing Manager

We’re looking for a Channel Marketing Manager to join our Channel Marketing team...
Location
Location
United States , South Jordan
Salary
Salary:
Not provided
cricut.com Logo
Cricut
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree required (communications or marketing preferred)
  • 5–7 years of experience in channel marketing, retail marketing, or trade marketing, preferably within the consumer goods or electronics industry
  • Strong understanding of consumer products and emerging consumer technologies
  • Strong analytical skills with exceptional attention to detail
  • Excellent verbal and written communication skills
  • Self-directed with a solutions-oriented mindset
  • Excellent project management skills
Job Responsibility
Job Responsibility
  • Develop and execute channel marketing strategies to support key retailers, including in-store, digital, and omnichannel initiatives
  • Own and drive retailer marketing and merchandising strategies to achieve sell-through growth and revenue goals
  • Manage retail media activations with partners such as Walmart Media Connect, defining KPIs, pacing budgets, and analyzing ROAS and sell-through performance to optimize campaign effectiveness
  • Collaborate with cross-functional teams, including Sales, Product, and Brand Marketing, to tailor marketing efforts per retailer
  • Manage and implement product launch support, ensuring timely execution of marketing assets, training materials, and promotional campaigns
  • Monitor and analyze market trends, competitive activities, and customer insights to inform marketing strategies and decision-making
  • Help partners put in place KPIs to measure marketing activities efficacy
  • Own weekly reporting of retailer sell-through and marketing executions
  • Serve as the primary marketing point of contact for assigned retail partners, ensuring strong relationships and alignment on business objectives
What we offer
What we offer
  • competitive Medical, Dental, and Vision coverage
  • a 401(k) match
  • generous PTO
  • tuition reimbursement
  • a yearly lifestyle stipend to support your wellness and passions
  • exclusive employee discounts
  • Fulltime
Read More
Arrow Right

Senior Media Manager, Retail Commerce

We are seeking a Senior Media Manager, Retail Commerce, responsible for leading ...
Location
Location
United States , Denver, CO or San Diego, CA
Salary
Salary:
90000.00 - 115000.00 USD / Year
mindgruve.com Logo
Mindgruve
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-6 years of hands-on experience managing Amazon Search Campaigns, Trade Desk, Stack Adapt, Walmart, or other eCommerce platforms is a plus
  • 2-3 years of hands-on experience with Amazon DSP
  • 3-4 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Skai, IntentWise, etc.)
  • Strong understanding of Digital Marketing tenants and marketing journeys/funnels
  • Analytically minded & extremely detail-oriented
  • Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment
  • Ability to self-manage and adhere to deadlines in a fast-paced environment
  • Proficiency in Microsoft Excel (i.e. vlookup, filtering, pivot tables)
  • Strong business interpersonal skills, both written and verbal
  • Problem solving—comfortable diving in and conducting analysis to create out of the box solutions
Job Responsibility
Job Responsibility
  • Lead client calls, daily client engagements, and drive strategy discussions for Retail Media clients and collaborate with Brand Managers on multi-channel retail media strategies for brand partners
  • Help brands to plan and develop a budget and then deliver campaigns according to KPIs agreed upon with the client
  • Provide guidance on product optimizations to ensure campaigns are set up for success and that all campaigns are meeting and exceeding client expectations
  • Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
  • Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights
  • Manage and deliver AMC cross-platform insights and work with the programmatic team to build out custom audiences that are backed by search + DSP data
  • Having a pulse and opinion on industry news, translating marco trends into tailored recommendations and actions for clients
  • Work with teams to identify new opportunities for clients under management, as well as work to quickly resolve any client issues
  • Lead, mentor and coach 1-2 Retail Media Specialists to achieve individual and team growth. Foster a culture of excellence, collaboration, and continuous improvement with the brand management team
  • Be a champion of the Retail Media team’s core values
What we offer
What we offer
  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending account
  • voluntary life and accident plans
  • 401(k) retirement plan with matching
  • Fulltime
Read More
Arrow Right

Director, Retail Media

We are seeking a highly motivated and experienced Director of Retail Media for a...
Location
Location
United States , New York
Salary
Salary:
75.00 - 80.00 USD / Hour
solomonpage.com Logo
Solomon Page
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in paid media, performance marketing, or retailer.com advertising
  • Direct experience with at least one of the following retail media networks required--Amazon Ads or Walmart Connect
  • Must have experience in SKU-intensive ecommerce category
  • Must have some retail media and/or performance marketing experience in apparel
  • Strong proficiency in Excel/Sheets (pivot tables, formulas, lookups)
  • Experience with analytics or visualization tools (Tableau, Power BI, Looker)
  • Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout, Stackline, or similar
  • Strong quantitative and problem-solving skills with the ability to interpret and summarize complex data
  • Excellent communication skills and ability to present insights to both technical and non-technical audiences
  • Highly organized with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
Job Responsibility
Job Responsibility
  • Strategy & Planning
  • Establish the company's first in-house retail media discipline
  • Own end-to-end retail media strategy and execution across 1P and 3P/marketplace efforts on Amazon.com, Walmart.com and other retailer.coms such as Target.com
  • Build full funnel channel plans to drive profitable conversion and adhere to budget and profit margin parameters
  • Use benchmarks and relevant available data
  • Build full-funnel advertising forecast spend models to plan and track ad spend vs. revenue, profitability, and inventory
  • Collaborate with cross-functional teams to align advertising with promotional calendars, product priorities, launches, seasonality and inventory flows
  • Track advertising pacing and optimize efforts towards key KPIs
  • ROAS, TACoS, Conversion Rate, New to Brand, Customer Acquisition Cost, CPC
  • Share of Paid vs. Organic
What we offer
What we offer
  • medical
  • dental
  • 401(k)
  • direct deposit
  • commuter benefits
  • Fulltime
Read More
Arrow Right

Director, Ecommerce Strategy

Arc is looking for an innovative and highly strategic client-facing Director of ...
Location
Location
United States , Chicago
Salary
Salary:
129485.00 - 186060.00 USD / Year
arcww.com Logo
Arc Worldwide
Expiration Date
June 15, 2026
Flip Icon
Requirements
Requirements
  • 8+ years of progressively-responsible experience driving ecommerce strategy and tactical planning within an agency, retailer's media organization, or CPG's trade or customer marketing department
  • Bachelor's degree in advertising, marketing, or related field preferred
  • Deep expertise in ecommerce ecosystems and platform mechanics across multiple retail channels such as Target, Walmart, Chewy, etc. with a specific focus on Amazon to include content modules, discoverability levers, and conversion drivers
  • Proven ability to influence senior stakeholders and translate business objectives into actionable, prioritized roadmaps
  • Advanced understanding of search and discoverability, including keyword strategy, taxonomy, and on-platform SEO best practices
  • Strong strategic and analytical mindset with an ability to analyze results, synthesize data, draw out insights & implications, and develop insightful and actionable reporting and recommendations
  • Experience working within a cross-functional, multi-disciplinary team on ecommerce-focused campaigns
  • Experience leading strategy as a part of a larger IAT
  • Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects
  • Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise
Job Responsibility
Job Responsibility
  • Lead ecommerce strategy engagements end-to-end by serving as a senior strategic partner to client stakeholders, agency business leaders, and creative teams
  • Own Amazon Brand Store/retailer Brand Shop strategy and development including defining shopper journeys, producing/overseeing wireframes, and directing creative module selection based on platform capabilities
  • Guide PDP content development from strategy to briefing creative teams, including tiles, copy direction, and ATF/BTF content planning
  • ensure alignment across A+/Enhanced Content and other modules
  • Own strategic frameworks and POVs for AI-powered commerce and search
  • Partner with other subject matter experts internally at Arc and with partner agencies to embed category knowledge, shopper insight, brand guidelines, and retail media plans into recommended content strategies
  • Set the strategic standard for ecommerce content and ensure creative execution aligns to the strategy
  • Define measurement approaches and success metrics for ecommerce content and search performance (e.g., discoverability, conversion, share of voice, and content compliance)
  • Direct and mentor strategists, writers, designers, and cross-functional teams by providing clear briefs, strategic feedback, and quality oversight across deliverables
  • Lead client presentations and synthesize inputs into clear and actionable narratives, recommendations, and decision-ready next steps
What we offer
What we offer
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year
  • Business Resource Groups that support multiple affinities and alliances
  • Fulltime
Read More
Arrow Right