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Unilever Food Solutions (UFS) is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is free them to love what they do. If you are passionate about food, be the best solutions provider & enjoy the culinary side where you’ll need to recruit, manage, develop, and expand customer base while increasing number of SKUs per customer then this role is just for you!
Job Responsibility:
Owns and manages all potential Customers’ sales targets and KPIs
Manages, builds relationships, and serves own customers in HORECA Channel (Hotels, Restaurants & Caterings) To become a trusted advisor by providing a complete culinary solution based on a clear understanding of the customer’s business, macro environment, UFS products and UFS capabilities
Provides win-win solutions for the above-mentioned customers and UFS, helps customers increase revenue and/or efficiency in their establishment and at the same time gain new product listings and increase existing volume usage of current SKU’s
Takes calculated risks to win and keep customers (Hotels, Restaurant, Catering)
Demonstrate UFS SKUs with the required killer application to close the deal
Make financial customer profitability-based decisions
Implement promotions from Marketing in HORECA channel (Hotels, Restaurants & Caterings)
Use the CRM software (Salesforce) during your daily activities
Requirements:
Bachelor’s degree in business
Minimum 2 years of experience in Foodservice industry as outdoor sales in Riyadh
Strong understanding of Selling Skills to HORECA Customers
Fluent in Arabic (spoken)
Fluent in English (written & spoken)
Experience with Key customers like hotels cluster, Top QSR, Casual Dining restaurants and Catering
Proven ability to build and maintain strong relationships with customers
Excellent communication, negotiation, and presentation skills
Data-driven approach to problem-solving and decision-making
Ability to work independently and as part of a team in a fast-paced environment
Ability to do outdoor sales in daily base by visiting 8-10 customers per day with an effective route plan
Culinary appreciation and the ability to cook food
Excellent command in Microsoft applications (Excel & PowerPoint)
Good financial knowledge
Good knowledge in using CRM software (Salesforce)
Nice to have:
A genuine passion for Food service and the ability to connect with chefs, operators, and decision-makers on the HORECA channel
A growth mindset that thrives on challenges and turns insights into actionable opportunities
Resilience and agility to navigate a dynamic market and deliver consistent results
Entrepreneurial spirit to spot trends, innovate, and create value for operators and business
Confidence to influence stakeholders and negotiate partnerships that drive mutual success
Curiosity to learn, adapt and stay ahead of evolving consumer and industry demands
Integrity and professionalism that reflect Unilever’s values in every interaction
You are energized by delivering fantastic results
You are an example to others – both your results and your resilience
You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way
As an individual you are the one responsible for your own wellbeing and delivering high standards of work
You must also focus on the Consumer and what they need
You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better