Customer Advocacy Manager

• Manage the execution of advocacy initiatives aimed at amplifying the voice of the customer to support 1Password’s business objectives
• Scale and optimize advocacy programs that align with key business stakeholders across Marketing, GTM, Partner, and Product
• Grow and manage a comprehensive database of referenceable customers, by identifying, recruiting, and nurturing advocates
• Oversee the creation of compelling customer success content—including case studies, testimonials, and videos ensuring on-brand
• Identify and support customer speakers for webinars, conferences, press opportunities, and industry events, ensuring they have the necessary tools and guidance for effective representation
• Manage our presence on B2B peer review platforms (e.g., G2, Gartner Peer Insights), encouraging and tracking participation
• Partner with the customer education team to support and grow a thriving online user community
• Track key KPIs and report on the impact of advocacy programs on brand visibility, customer sentiment, and pipeline influence
• Establish strong cross-functional relationships, aligning advocacy efforts with strategic goals

• 6+ years of experience in B2B marketing, customer marketing, or customer success with a focus on customer advocacy
• Experience in the SaaS/Tech industry
• Proven success managing mature advocacy programs and campaigns that deliver measurable results
• Excellent communication, storytelling, and relationship-building skills—comfortable working with both customers and internal teams
• Strong project management and organizational skills with the proven ability to manage multiple initiatives in a fast-paced environment
• Hands-on experience with customer reference platforms, peer review tools, and CRM systems like Salesforce
• Familiarity with advocacy tools such as SlapFive, Influitive, ReferenceEdge, or Orca
• A collaborative mindset and demonstrated ability to influence cross-functional stakeholders at all levels

experience in a Cybersecurity industry

• Health and wellbeing
• Maternity and parental leave top-up programs
• Generous PTO policy
• Four company-wide wellness days
• Growth and future
• Company equity for all full-time employees
• Retirement matching program
• Free 1Password account
• Community
• Paid volunteer days
• Employee-led inclusion and belonging programs and ERGs
• Peer-to-peer recognition through Bonusly