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As the Customer Advocacy Manager, Startups at Vanta, you’ll own and scale programs that activate early-stage customers as trusted advocates — turning founder trust into long-term growth and brand influence. This role is part of the Customer Engagement team, which drives customer marketing, advocacy, and community initiatives. Our mission is to scale high-signal community and advocacy programs that strengthen customer health and fuel new business growth. By activating early-stage customers as trusted voices — and giving them the spaces, stories, and programs to thrive — we influence how founders buy, use, and champion Vanta. You’ll play a key role in bringing this to life for our startup segment. We’re looking for a builder who’s passionate about founders and operators, and who knows how to cultivate advocacy at scale — through storytelling, advisory programs, and authentic peer connections. You’ll work closely with Product Marketing, Brand, VC Partnerships, Sales, and Success to shape how Vanta shows up across the founder journey.
Job Responsibility:
Own and scale founder-first advocacy programs — including the Startup Advisory Board (Trust SOCiety), customer storytelling, and builder-focused activations
Identify, activate, and grow startup champions — sourcing advocates for referrals, content, events, and peer-led moments that build trust and influence growth
Drive visibility for startup voices by partnering with Product, Field, and Brand Marketing to feature founders in key campaigns and GTM motions
Own and evolve startup-facing digital spaces (e.g., Slack, Reddit, Indie Hackers), fostering authentic peer engagement and community-driven advocacy
Collaborate cross-functionally across GTM, PMM, Brand, and VC Channel teams to amplify founder proof points and shape high-impact programs
Lead program communications and roadmap planning — tracking what works, iterating on what doesn’t, and aligning advocacy efforts to business needs
Requirements:
Ability to commute to the San Francisco office in a hybrid setting
2–5 years of experience in customer marketing, advocacy, or startup ecosystem programs
Empathy for early-stage founders — ideally with firsthand experience building or supporting startups (YC, Techstars, On Deck, etc. a plus)
Proven ability to identify, activate, and grow advocates across storytelling, referrals, and peer-led initiatives
Clear, confident communicator with experience influencing across teams and functions
Comfortable owning both strategy and execution — knowing when to lead, iterate, or adapt
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact
What we offer:
Offers Equity
Medical benefits
401(k) plan
Other company perk programs
Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
16 weeks fully-paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who report to the SF and NYC office
Family planning benefits
Matching 401(k) contribution with immediate vesting
Flexible PTO policy, plus 80 hours of Sick Time
11 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events