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Customer Activation Manager / Trade Marketing

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Michael Page

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Location:
Turkey , Istanbul

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

Our client is one of the leading global companies in FMCG sector.

Job Responsibility:

  • Responsible for channel and client customized activity calendars planning and development, leading customized activities' development and execution in collaboration with brand marketing and sales function
  • Monitoring customers' performance through periodical scorecards and reviews, being responsible for marketing brand building in key accounts
  • Participation in negotiation process with key customers, and ensuring high level of customers engagement
  • Responsible for POSM development along with Sales team to support marketing plan development for channels and customers
  • Estimation of growth opportunities in channel/particular customers, long-term channel activation strategies and annual activity plans development
  • Managing customer activation strategies development and its deployment
  • Preparation of customized selling story together with sales function as part of negotiation process
  • Driving Customer marketing capabilities
  • Collaborating with Sales, Brand Marketing and Category Leadership team during channel & customer strategies and activation plans development and execution
  • Planning and leading tailor-made and customized activity calendars and budget
  • Participating in meetings with key retailers in order to ensure effective business partnership and strategic planning, making activities reviews and shares learnings.

Requirements:

  • A bachelor's degree in a relevant field
  • Having min 3-4 years of experience in Marketing, Customer/Trade Marketing, or Sales within the FMCG industry
  • Hands-on experience working with major customers
  • Strong analytical skills and a strategic mindset to drive decision-making
  • Excellent communication and interpersonal skills to build effective relationships
  • Proficiency in MS Office applications for reporting and presentations
  • Fluent in English.
What we offer:

Great career opportunity in a leading global company.

Additional Information:

Job Posted:
April 24, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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