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Customer Activation Manager - On Trade

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Advocate Group

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Location:
United Kingdom , London

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Category:
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Contract Type:
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Salary:

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Job Description:

Are you a commercially driven marketing professional who thrives on bringing standout brands to life in the on-trade? The Advocate Group is proud to be partnering with a fast-growing, premium spirits business with a strong heritage, bold brand identity, and a genuine passion for craftsmanship and quality. With ambitious growth plans across the UK, the business is now looking for a Customer Activation Manager to play a key role in accelerating brand visibility, advocacy, and commercial performance across key on-trade accounts.

Job Responsibility:

  • Shape and deliver the UK on-trade activation strategy, focusing on high-impact venues and priority customers
  • Partner with marketing and sales to build and execute commercially focused annual activation plans
  • Create bespoke, insight-led activation plans that drive visibility, engagement, and ROI
  • Develop standout on-trade toolkits, POS, and in-venue assets that bring the brand to life
  • Lead execution of immersive activations, including events, tastings, training, and bartender programmes
  • Work closely with sales teams and agencies to unlock opportunities and deliver best-in-class activations
  • Track and optimise activation performance to continuously improve future activity
  • Spend significant time in the on-trade building relationships and gathering insight

Requirements:

  • Proven experience in a Customer/Trade Marketing or Activation role, ideally within drinks or premium FMCG
  • A self-starter with a strong drive to build brand presence and deliver tangible commercial results
  • Experience delivering impactful activations within the on-trade environment
  • Confident, energetic, and personable, with the ability to represent brands externally
  • A collaborative team player who thrives in a fast-paced, entrepreneurial environment
  • Full UK driving licence and comfortable with regular travel as part of the role

Additional Information:

Job Posted:
May 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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