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Customer Account Manager

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Advocate Group

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Location:
United Kingdom , London

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Category:
Sales

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Contract Type:
Not provided

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Salary:

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Job Description:

We’re looking for an experienced National Account Manager to take ownership of key grocery and high street retail accounts within a fast-paced FMCG environment. This role will play a key part in delivering ambitious growth plans, building strong customer relationships and driving commercially effective Joint Business Plans across a branded portfolio. You’ll work cross-functionally with internal teams including Category, Demand Planning, Finance and Marketing, while acting as a trusted commercial partner to your customers.

Job Responsibility:

  • Deliver against sales, profitability and market share targets across key retail accounts
  • Effectively manage trade investment, making commercially sound recommendations to improve ROI
  • Support the launch and ongoing management of new products, brands and categories
  • Lead cost price increase discussions in line with business requirements
  • Build and deliver customer Joint Business Plans aligned to wider company objectives
  • Create commercially viable, insight-led plans that drive growth and strengthen customer partnerships
  • Analyse performance and adapt plans where required to maximise results
  • Build detailed bottom-up forecasts at SKU level and manage full account P&Ls
  • Ensure plans are delivered within retailer timelines and internal sign-off processes
  • Deliver distribution targets for new product launches and support wider category growth initiatives
  • Partner closely with Category teams to deliver insight-led recommendations and become a trusted category partner
  • Ensure promotional activity aligns with wider commercial strategy while challenging where appropriate
  • Maintain strong forecasting accuracy and effectively manage risks and opportunities
  • Lead regular forecasting and demand planning reviews with internal stakeholders
  • Build strong relationships across buying, finance, supply chain and shopper marketing functions
  • Develop and manage effective customer contact strategies
  • Establish trusted partnerships with key commercial stakeholders
  • Challenge constructively while maintaining strong working relationships
  • Respond quickly and effectively to customer needs and issues
  • Share best practice internally and contribute positively to wider team success

Requirements:

  • Proven experience operating at National Account Manager level within FMCG
  • Strong experience developing and managing Joint Business Plans
  • Excellent commercial and numerical capability
  • Strong relationship-building and communication skills
  • Proactive, organised and solutions-focused
  • Comfortable influencing cross-functionally across multiple teams
  • Able to thrive in a fast-paced, entrepreneurial environment
  • Resilient mindset with a strong focus on delivering results
  • Passionate about brands, customers and driving growth

Additional Information:

Job Posted:
May 13, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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