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Job Description Be accountable for Country BU P&L delivery through expanded KPI and deeper category expertise: Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP), Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning, Lead and co-ordinate development of shopper insights through dedicated research and insight activation, Manage ROI on Customer Marketing activities, Build Channel and Customer thought leadership, Define channel/customer targets and TTI budget, Develop channel audit & performance tracking, Develop overall channel blueprint, Ensure dedicated Channel Marketing budgets by customers are agreed and signed off, Work hand-in-hand with CBD to create Cat Growth plans, set targets and support execution Approve logistic for channel promotions, Sell out forecast for activity plan, Monitor in store communication & activation (brand /cat initiatives), In-store extra visibility/ highlight display, Build & join sell-in meetings to customers for overall cat/brand initiatives, Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers, Build the customer differentiation strategy in close co-operation with the Customer Managers, Own in-country development of CD capabilities and expertise topics (e.g.,NRM, CatMan, Shopper Marketing) Coach and develop team members.
Job Responsibility:
Be accountable for Country BU P&L delivery through expanded KPI and deeper category expertise
Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP)
Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning
Lead and co-ordinate development of shopper insights through dedicated research and insight activation
Manage ROI on Customer Marketing activities
Build Channel and Customer thought leadership
Define channel/customer targets and TTI budget
Develop channel audit & performance tracking
Develop overall channel blueprint
Ensure dedicated Channel Marketing budgets by customers are agreed and signed off
Work hand-in-hand with CBD to create Cat Growth plans, set targets and support execution
Approve logistic for channel promotions
Sell out forecast for activity plan
Monitor in store communication & activation (brand /cat initiatives)
In-store extra visibility/ highlight display
Build & join sell-in meetings to customers for overall cat/brand initiatives
Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers
Build the customer differentiation strategy in close co-operation with the Customer Managers
Own in-country development of CD capabilities and expertise topics (e.g.,NRM, CatMan, Shopper Marketing)
Coach and develop team members
Requirements:
10+ years of working experience
Cross-lane diverse experience in CD such as Customer Marketing/Trade Category Management, Account Management/Finance/Field Sales
Customer facing experience combined with brand building experience