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Vodafone Logo Vodafone · Sales

Cross-Sell Trading Manager

United Kingdom, London · Job Posted April 10, 2026
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Job Description

You’ll step into a genuinely career‑defining moment. As part of the team building the UK’s largest mobile network provider, you’ll help shape how millions of customers experience connectivity. This role sits at the heart of our growth ambitions, where fixed and mobile come together to unlock new value for customers and the business. You’ll take ownership from strategy through to execution, turning bold plans into measurable results and helping to build a converged future we can all be proud of.

Job Responsibility

  • Drive and deliver the cross‑sell strategy, growing fixed and FWA penetration across our mobile customer base and achieving ambitious volume and ARPU targets
  • Shape the future convergence roadmap, defining the capabilities and initiatives needed to continually expand our converged customer base
  • Execute and optimise cross‑sell activity across multiple channels, balancing proactive and reactive approaches to maximise impact
  • Lead the optimisation of customer communications to improve open rates, click‑through rates and conversion
  • Define and deliver the cross‑sell promotional plan, using pricing and proposition levers to unlock growth
  • Identify and lead opportunities that go beyond plan, delivering incremental value and trading performance
  • Size growth and recovery opportunities, working closely with Commercial and Finance to align on impact and bring initiatives to life
  • Own the commercial performance of existing‑customer demand generation, partnering with Brand teams to continuously test, learn and optimise

Requirements

  • A strong understanding of the fixed broadband and connectivity market
  • Proven commercial acumen, with a clear grasp of trading levers and how to use them to drive growth
  • Experience shaping and optimising pricing strategies across multiple channels
  • The ability to influence, lead and bring people together around a shared goal, even without direct authority
  • Confident presentation and storytelling skills, with the ability to turn insight into compelling narratives
  • A collaborative, inclusive mindset and the curiosity to challenge the status quo and try new ideas

What we offer

  • Great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work
  • Personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more
  • Help with your career through our amazing learning tools and top-notch parental leave policies
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