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Bloom Ads is growing, and we’re looking for a motivated Cross-Channel Media Manager to join our team. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels, including social media, email, paid search, display advertising, and programmatic media. The ideal candidate will ensure a seamless and cohesive brand experience across all platforms while maximizing audience engagement and conversions. This is an in-office position based in our Woodland Hills office.
Job Responsibility:
Develop and implement multi-channel digital media strategies aligned with business goals
Identify target audiences and tailor messaging for different channels
Oversee paid digital media campaigns across social media (Meta, Snap, TikTok, Reddit, LinkedIn, etc.), search (Google Ads, Bing), display (various DSPs), video (YouTube), email, and emerging platforms
Coordinate media buying, ad placements, and bidding strategies
Optimize creatives, landing pages, and audience segmentation
Monitor key performance indicators (KPIs) such as impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
Use tools and marketing automation platforms to analyze and improve campaign performance
A/B test different ad creatives, messaging, and targeting strategies
Allocate and optimize budgets across channels for maximum efficiency
Ensure cost-effective ad spend and improve ROI
Work with creative, content, and development teams to produce engaging ad materials
Align messaging across channels to create a consistent customer journey
Stay updated with industry trends, platform algorithm changes, and new digital marketing technologies
Experiment with emerging media channels and formats (e.g., AR/VR, interactive ads)
Requirements:
4-6 years of experience in digital marketing, media buying, or advertising
Proficiency in paid management across platforms like Google, Meta, Snap, TikTok, LinkedIn, programmatic DSPs, and analytics tools (GCM, GA4, GA360, etc.)
Strong analytical skills with a data-driven approach to decision-making
Ability to manage multiple campaigns and projects simultaneously
Knowledge of SEO, content marketing, and customer journey mapping
Bachelor’s degree in Marketing, Advertising, Communications, or a related field
What we offer:
Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
Generous vacation policy
Holiday PTO + Work-from-Home Fridays
Company contributions to 401(k) retirement savings
Paid volunteer hours to support causes you care about
Professional development opportunities
Free snacks (mostly healthy!)
Coffee Thursdays to fuel creativity
Monthly lunch & learns to expand your expertise
Quarterly town halls with food, prizes, and company updates
Team parties and celebrations to recognize achievements