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Cross-border eCommerce Sales Manager

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Randstad

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Location:
Hong Kong , Hong Kong

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Category:
Sales

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Contract Type:
Not provided

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Salary:

40000.00 - 50000.00 HKD / Month
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Job Description:

We're currently partnering with a reputable FMCG in finding a newly created Cross-Border E-Commerce Sales Manager to drive and manage the expansion of the GBA channel market. Reporting to the Commercial Director, you will be responsible in planning and executing the expansion plan (not limited) including the development of strategies to develop marketplaces, logistics process, marketing & branding campaigns, P&L management and measuring positive ROI.

Job Responsibility:

  • Define and execute the cross-border sales roadmap to achieve sales objectives and positive P&L and ROI
  • Manage and develop the different major online marketplaces (Tmall Global, JD Worldwide, Douyin, and WeChat Mini-Programs) to drive sales and brand/product awareness
  • Develop different pricing and promotion campaigns to including 618, Double 11 (11.11), and GBA market-specific shopping festivals
  • Research and analysis on campaigns to drive continuous improvement adapting the brand/product to the GBA market
  • Monitor mainland FMCG trends, "New Retail" developments, and social commerce shifts to stay ahead of market moves
  • Collaborate with marketing teams to drive high-conversion traffic (via SEO/SEM, Xiaohongshu (Red), and Douyin) and develop a network of GBA-based influencers to drive brand loyalty and sales
  • Partnership and collaboration with logistics vendor to optimize delivery speed and reduce landed costs
  • Ensure all FMCG products comply with mainland customs regulations for cross-border e-commerce

Requirements:

  • Degree holder in business or related discipline
  • Minimum 5 years experience in eCommerce sales within the FMCG sector
  • Solid understanding GBA sales ecosystem, including regional consumer behavior and cross-border logistics
  • Proficiency in e-commerce analytics (data tracking, conversion rate optimization etc.)
  • Strong negotiation and analytical skills
  • Results-driven, strong project management and self-motivated
  • Fluent in spoken and written Chinese (Cantonese, Mandarin) and English
What we offer:

bonus, competitive package

Additional Information:

Job Posted:
May 18, 2026

Expiration:
July 10, 2026

Work Type:
On-site work
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