CRO Specialist

• Take ownership of landing pages generating $100,000s monthly revenue
• Maintain pipeline of test ideas, prioritise using MVF scoring system
• Create data-driven hypotheses for each test
• Follow CRO methodology: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions
• Diagnose and analyse key conversion blockers using Google Analytics, Hotjar, Optimizely and others
• Document results and share learnings with CRO team and wider business
• Work with marketing operations and sales teams to ensure user journeys are up to date and build landing pages for new campaign launches
• Consult with stakeholders from sales, marketing, UX, tech, strategy and contact centre to solve business problems
• Collaborate with Tech and Product to deliver and implement more complex test ideas
• Utilise LLMs and AI within experimentation design

• Strong understanding of hypothesis generation and the testing cycle in similar CRO programmes
• Uses data, statistics and numbers to spot trends and help solve problems
• Comfortable communicating and collaborating with teams working in UK time zone
• Meticulous and strong attention to detail
• Efficient and committed to delivering tasks on time
• Working knowledge of LLMs like Claude, Gemini and Lovable, and experience integrating this into their work
• Enjoys collaborating with others and can also solve problems independently
• Eager to learn, try new things, be flexible and keen to develop
• Naturally inquisitive
• Motivated and passionate about driving commercial growth through experimentation and optimisation
• Direct experience running A/B tests with Optimizely or similar tool
• Experience in website design, user/customer experience, digital marketing or user psychology
• Experience with WordPress, Optimizely, Microsoft Clarity, LogRocket, GA4 and Looker (or similar tools)
• High level of organization and communication skills
• Experience collaboration across time zones a benefit

Experience with GA4 is a strong bonus

• Summer Fridays
• 25 days a year paid holiday plus 8 bank holidays
• Hybrid working - 3 days a week in office
• Closed for Christmas holidays
• Work from anywhere for 2 weeks a year
• Access to full CXL suite of training minidegrees and training courses
• Benefits allowance for health, dental and vision coverage
• 401k match
• Parental leave policies
• Be Well wellbeing and mental health programme
• Family Forward support for MVF parents
• 2 charity days a year
• Free snacks and drinks when in office