CRO Manager

• Develop, lead and execute a comprehensive Conversion Rate Optimisation (CRO) strategy across all websites and devices
• Conduct in-depth opportunity analysis of user behaviour, customer journeys, and conversion funnels
• Work closely with key stakeholders (internal & external) to identify and prioritise UX pain points
• Regularly conduct and review website opportunity analysis to determine areas of focus for optimisation
• Manage the relationship with key stakeholders including product, tech and UX to deliver a programme of CRO
• Plan, execute, and analyze A/B and multivariate tests to optimize website elements
• Utilize web analytics tools to track key performance indicators (KPIs)
• Generate reports and dashboards to monitor website performance, identify trends, and communicate insights to stakeholders
• Conduct user research, surveys, and usability testing
• Collaborate with UX/UI designers to enhance the user experience and usability of digital properties
• Conduct heuristic evaluations and UX audits
• Implement best practices for responsive design, accessibility, and mobile optimization
• Chair regular weekly, monthly and quarterly meetings with stakeholders across the business
• Partner with development teams to implement CRO enhancements
• Foster a culture of experimentation and continuous improvement
• Be the CRO expert lead across all Ecommerce activity
• Work closely with the product team in providing best in class innovative ideas
• Stay at the leading edge of trends in Digital Optimisation and UX design
• Deputise for Head of Ecommerce when required

• Desirable (but not essential) - degree level or equivalent
• Previous experience in an e-commerce orientated environment essential
• Have a strong background in digital marketing, website analytics, and A/B testing methodologies
• Proven experience of establishing and driving Ecommerce optimisation and conversion improvements through leading CRO teams
• Highly process driven
• Experience of UX design across web, mobile and app
• Analytical, evaluative, and problem-solving abilities, including specific usability research & analytics experience, and multivariate testing
• Expert skills in user-centred design solutions with measurable results, across devices & platforms
• A track-record of considering intuitive site functionality, personalisation & interaction, site architecture, user interfaces & navigation
• Effective communication skills at all levels
• Strong advocacy for a customer-centric approach and enthusiasm for all things digital
• Advanced Google Analytics/digital Analytics experience essential
• Experience of working with multiple datasets within excel
• Analytical minded, with a proficient knowledge of excel

Driven and motivated to create a high performing CRO team that adapts, develops and grows through continuous feedback and improvement.

• 25 days holiday, increasing by 1 day per year with service (up to 28)
• Option to buy up to 10 additional days’ annual leave, plus 4 flexible bank holidays
• 10% company pension
• Annual bonus scheme
• On-site gym
• MediCash scheme
• A host of flexible benefits and discounts — including up to 50% off CAVU products such as Escape Lounges and Airport Parking
• Rail and retail discounts
• 2 paid volunteering days per year
• Access to an internal events calendar including health & wellbeing activities, ID&E initiatives, and learning sessions
• Formal and informal development opportunities, including mentoring programmes and learning grants
• Enhanced parental leave (T&Cs apply)