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Puffy Logo Puffy · -

Cro copywriter, ai-first

· Job Posted January 04, 2026
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Job Description

Pioneer AI-powered copy that converts for a $1B+ e-commerce brand. You'll own conversion-focused copy for Puffy.com—a $1B+ e-commerce brand.

Job Responsibility

  • Produce high-converting content at scale using AI tools
  • Partner with CRO on A/B testing strategy
  • Continuously optimize copy performance across landing pages, emails, ads, and social media

Requirements

  • 5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands
  • proven success driving revenue across multiple digital channels
  • Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy
  • Hands-on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals
  • Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
  • Experience optimizing funnels from initial awareness through conversion, including ad-to-LP optimization
  • Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams
  • 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results
  • At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content
  • Deep knowledge of CRO principles, A/B testing methodologies, and data analysis
  • Proficiency in prompt engineering: An ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals
  • An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies
  • Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics)
  • Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice
  • Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes

Nice to have

  • Mattress, furniture, or home goods sector background
  • Experience with programmatic channels, TikTok Ads
  • Familiar with automated ad creation tools and DCO
  • Experience creating and optimizing video content for social and search platforms
  • Knowledge of Meta Shopping features and other social commerce integrations

What we offer

  • Learning Budget up to $5000 annual budget for courses and certifications
  • 10% Bonus Performance recognized monthly
  • Top-tier medical insurance
  • Leaders Club membership grants access to UAE’s 150+best resorts, wellness clubs, gyms, and beach facilities
  • Learning and development support
  • Career progression opportunities
  • Annual salary review every January
  • Quarterly feedback
  • Commitment to diversity and inclusion
  • Unbiased hiring and achievement recognition
  • State-of-the-art tech and tools
  • Team life insurance coverage
  • Annual flight home (Dubai roles)
  • Generous annual leave entitlement
  • Free catered lunch for the entire team on Friday
  • Kitchen restocked daily with healthy snacks, fresh fruits, and beverages
  • Regular social activities and events
  • Monthly Puffy Leader awards
  • Puffy product discount of up to 50% for employees and eligibility for a free Puffy mattress after 1 year of service
Puffy - All Job Offers

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