CRM Technical Specialist

You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages). You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art. You will support the team with the technical set up of campaigns and user journeys in Salesforce Marketing Cloud. You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.