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CRM System Lead

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360 Resourcing Solutions

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Location:
United Kingdom , Ipswich

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Category:
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Contract Type:
Not provided

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Salary:

37694.00 - 42254.00 GBP / Year
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Job Description:

The University of Suffolk is offering an exciting opportunity to an excellent communicator and problem solver with a strong understanding of managing data sets and using a CRM system to deliver targeted communications and analyse their effectiveness. This maternity cover role will give you the opportunity to support UK and international student recruitment at the current Whatuni Student Choice University of the Year.

Job Responsibility:

  • Be a champion for the CRM system and source of CRM expertise to guide, inform and influence colleagues on how they can gain maximum benefit from the system
  • Develop a deep understanding of the student recruitment journey and working with colleagues across the Marketing, Communications and International Directorate, develop CRM functionality, automation and communications plans to support recruitment and conversion activities
  • Build strong working relationships across the University and implement developments which make best use of CRM capabilities, and which drive wider efficiency and effectiveness
  • Undertake regular analysis and reporting on the performance of campaigns and enquirer journeys, using this to make recommendations and improvements
  • Support the Events team to set-up open days, applicant days and other events on the CRM, creating engaging touchpoints to encourage high booking and attendance numbers

Requirements:

  • Excellent communicator and problem solver
  • Strong understanding of managing data sets and using a CRM system to deliver targeted communications and analyse their effectiveness
  • Highly computer literate with a good knowledge of online communications tools and techniques
  • Experience of working in a busy marketing environment to deliver clear business results
  • Thorough understanding of the principles, terminology, procedures, and best practice of CRM marketing
  • Experience of running creative email campaigns from idea to delivery and analysis
  • Good written skills including proofreading and copy editing
  • Knowledge of policies and procedures around Information Governance and Data Protection
  • Highly proficient in the use of digital systems
What we offer:
  • Generous annual leave entitlement of 25 days for Bands 1-4 and 30 days for Bands 5 and above, plus 8 bank holidays and any university closure days
  • Enjoy an extra day of paid leave on your birthday, subject to qualifying/service conditions
  • Flexible working, including family friendly policies
  • Competitive workplace pension scheme (USS) – with an employer contribution rate of 14.5%, tax relief on contributions and life cover
  • Staff discounts at a number of local amenities in Ipswich
  • Discounted membership at Adastral Park Leisure and Sports
  • Access to a range of high-quality learning and development opportunities
  • Discounted rates for staff approved to study a UoS undergraduate or postgraduate course, subject to a set of criteria and conditions
  • Cycle to Work scheme
  • Electric vehicle salary sacrifice
  • Employee Assistance Programme (EAP)
  • Staff recognition annual awards

Additional Information:

Job Posted:
March 01, 2026

Expiration:
March 31, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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