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We’re looking for a Manager, CRM Strategy to lead client engagement programs that connect marketing goals to customer outcomes. This role is focused on owning CRM strategy end-to-end — from lifecycle design and personalization roadmaps to orchestration, measurement, and optimization. You’ll work directly with senior clients as a trusted advisor, setting direction and ensuring our CRM teams deliver against business growth priorities.
Job Responsibility:
Lead CRM strategy as the senior client contact across major accounts, ensuring CRM is delivering measurable outcomes
Craft and evolve lifecycle programs — including scoring models, segmentation frameworks, personalization, and nurture strategies
Serve as quarterback for CS: align on business goals, call the CRM plays, and bring in the delivery team as needed
Guide and mentor CRM strategists and specialists, ensuring execution ladders up to client objectives
Own the insight's loop: establish measurement frameworks, analyze performance, translate data into actionable recommendations, and shape “what’s next.”
Drive integration across CRM platforms and sales systems (SFMC, Adobe, Braze, Dynamics, NetSuite, etc.), ensuring strategies are executable and scalable
Requirements:
Bachelor’s degree
master’s is a plus or equivalent experience
5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment
Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi-channel orchestration within CRM platforms
Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, NetSuite, or equivalent tools
Ability to translate data and tech into strategies that resonate with senior business partners
Credibility to present in executive settings and confidence to steer strategic conversations
Leadership skills to guide teams and drive best-in-class execution