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CRM Strategy Manager

United States, Detroit · Job Posted March 08, 2026
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Job Description

We’re looking for a Manager, CRM Strategy to lead client engagement programs that connect marketing goals to customer outcomes. This role is focused on owning CRM strategy end-to-end — from lifecycle design and personalization roadmaps to orchestration, measurement, and optimization. You’ll work directly with senior clients as a trusted advisor, setting direction and ensuring our CRM teams deliver against business growth priorities.

Job Responsibility

  • Lead CRM strategy as the senior client contact across major accounts, ensuring CRM is delivering measurable outcomes
  • Craft and evolve lifecycle programs — including scoring models, segmentation frameworks, personalization, and nurture strategies
  • Serve as quarterback for CS: align on business goals, call the CRM plays, and bring in the delivery team as needed
  • Guide and mentor CRM strategists and specialists, ensuring execution ladders up to client objectives
  • Own the insight's loop: establish measurement frameworks, analyze performance, translate data into actionable recommendations, and shape “what’s next.”
  • Drive integration across CRM platforms and sales systems (SFMC, Adobe, Braze, Dynamics, NetSuite, etc.), ensuring strategies are executable and scalable

Requirements

  • Bachelor’s degree
  • master’s is a plus or equivalent experience
  • 5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment
  • Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi-channel orchestration within CRM platforms
  • Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, NetSuite, or equivalent tools
  • Ability to translate data and tech into strategies that resonate with senior business partners
  • Credibility to present in executive settings and confidence to steer strategic conversations
  • Leadership skills to guide teams and drive best-in-class execution

What we offer

  • medical
  • dental
  • 401(k)
  • paid holidays
  • vacations

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