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CRM Specialist

United Kingdom, Nottingham · Job Posted May 04, 2026
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Job Description

Are you ready to make a real impact? Join Boots as a CRM Specialist within our dynamic Marketing team in Nottingham, Beeston. Here, you’ll have the opportunity to develop personalised marketing plans and manage impactful communications that resonate with our customers. At Boots, we believe in building a brilliant environment for our people, empowering you to make a difference every day. You’ll collaborate with a diverse range of internal and external stakeholders, ensuring our customer communications are not only effective but also drive real commercial results. Reporting to the CRM Manager, you'll work cross functionally with internal and external stakeholders, to delivery the best customer communications whilst driving real commercial results!

Job Responsibility

  • Create, own, and deliver the CRM plan and incentives
  • Collaborate with the wider marketing team to respond to briefs based on business objectives
  • Review and analyse commercial and customer impact to identify opportunities
  • Assign KPIs and optimise customer journeys based on results
  • Work with the Customer Marketing team to enhance the total customer experience

Requirements

  • Background in marketing, ideally with CRM, digital, or printed communications experience
  • A creative mindset with a customer-first and analytical approach
  • Excellent relationship-building, organisational, and communication skills
  • Flexibility and a willingness to contribute to various projects

Nice to have

  • Experience in data analysis and customer segmentation
  • Familiarity with marketing automation tools

What we offer

  • Boots Retirement Savings Plan (up to 6% company contribution)
  • Discretionary annual bonus
  • Generous employee discounts for you and a family member
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including options to buy additional holiday, discounted gym membership, life assurance, activity passes
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

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