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Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis. Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. Are you passionate about CRM, customer engagement, and lifecycle marketing? Do you love making data-driven decisions that truly move the needle? Join our growing team and help shape meaningful, results-driven CRM strategies that strengthen customer relationships and drive monetization across global markets.
Job Responsibility:
Design and execute lifecycle and monetization strategies aligned with key business goals, supporting customer acquisition, retention, and reactivation
Own end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence
Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages
Collaborate with product, development, and marketing teams to integrate CRM tools and tactics seamlessly into broader initiatives
Leverage tools like Bloomreach (mandatory) to create personalized, automated journeys that drive engagement and revenue growth
Lead A/B tests and track campaign performance, providing insights and recommendations to continuously enhance CRM strategy and effectiveness
Incorporate AI tools to enhance personalization, streamline execution, and support day-to-day CRM workflows
Requirements:
3+ years of experience in CRM or a similar role, ideally within e-commerce or digital-first businesses
Exposure to consumer-focused strategies, primarily B2C
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