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CRM Specialist

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Jellyfish

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Location:
Mexico , Mexico City

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Category:
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Salary:

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Job Description:

Reporting to the CRM Senior Director, as CRM Analyst you will design and deliver CRM campaigns for our clients including delivery of our customer lifecycle planning products. You have good working knowledge of HTML, CSS and mobile email design and enjoys staying current on industry best practices to support our clients with recommendations on innovative email features and capabilities including lifecycle strategy, dynamic content, interactivity, intelligent targeting, personalization, database segmentation, APIs and email templates.

Job Responsibility:

  • Daily hands-on execution of CRM and marketing automation campaigns
  • Make recommendations and promote the use of innovative email features and capabilities
  • Collaborate with our creative team to design and create world class CRM campaigns
  • Work with the analytics team to understand business and customer needs and site analytics required to measure campaign success
  • Analyse campaign and data results and reporting campaign performance, summarising important insights, and offering recommendations
  • Preparation of content grids for email, SMS, push notification communication

Requirements:

  • 2+ years of experience in CRM with working knowledge of marketing automation solutions (Salesforce Marketing Cloud, Pardot, Bloomreach, Braze, and Microsoft Dynamics)
  • Experience in Marketing Automation and CRM campaign strategies and best practices
  • Knowledge of HTML, CSS and mobile email design and an interest to be top of the class in this area
  • Knowledge of digital analytics tools (e.g., Adobe Analytics, Google Analytics) and Appsflyer (desirable)
  • Experience in loyalty programs, specially in the retail sector
  • Knowledge of digital campaigns through multiple direct channels including email, push notification, SMS, Whats-App
  • Desirable knowledge of Customer Journey development
  • Experienced in data analysis and ability to interpret it
  • Knowledge in content grids, Tags for digital communication tracking
  • English Upper intermediate

Nice to have:

  • Knowledge of digital analytics tools (e.g., Adobe Analytics, Google Analytics) and Appsflyer
  • Desirable knowledge of Customer Journey development
  • Knowledge in Service titan
What we offer:
  • Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund
  • Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours
  • Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn
  • Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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