CRM Specialist / Expert (Hubspot)

• Manage and optimize HubSpot CRM, workflows, sequences, and pipelines for Sales and Marketing
• Build executive-level dashboards showing real-time pipeline health, conversion rates, and revenue projections
• Oversee data hygiene and enrichment using Apollo, Sales Navigator, and Clearbit to maintain CRM integrity
• Manage HubSpot Service Hub, CMS, and SEO tools for seamless marketing and support functions
• Conduct A/B testing on campaigns and workflows to optimize performance
• Ensure data compliance (GDPR/CAN-SPAM) across all systems and integrations
• Prepare and implement cold outreach and intent marketing campaigns, measuring performance and improving conversion rates
• Create ideal customer profiles (ICPs) and buyer personas for inbound and outbound targeting
• Write and manage sales copy, landing pages, case studies, and articles that attract and nurture leads
• Write and proofread email sequences and outreach templates to ensure tone, clarity, and conversion
• Build and maintain databases from scratch using scraping tools and LinkedIn strategies
• Support and coach SDRs on outreach best practices, cadence building, and HubSpot engagement
• Develop outreach playbooks and automation flows to streamline prospecting
• Partner with leadership to plan quarterly outreach strategies and performance reports
• Develop custom dashboards and reports tracking KPIs such as lead conversion, sales velocity, and campaign ROI
• Translate CRM data into insights that drive sales and marketing strategy
• Improve CRM data accuracy and reporting reliability by 30% or more
• Train new users across Sales, Marketing, IT, and Executive teams on HubSpot dashboards and analytics
• Drive adoption of CRM best practices and ensure system-wide data consistency
• Act as StaffVirtuals HubSpot subject-matter expert, aligning technical setup with business goals

• 4+ years of experience in CRM management, marketing automation, or sales operations
• Advanced HubSpot expertise workflows, dashboards, reports, and integrations
• Strong background in outreach campaigns, email marketing, and content creation
• Experienced with data scraping, enrichment, and ICP development
• Proven success building lead lists and outbound strategies that convert into long-term clients
• HubSpot Certifications (Admin, Marketing Hub, Sales Hub) required
• Excellent communication, analytical, and leadership skills
• Experience in BPO, outsourcing, or IT services preferred

Competitive compensation, growth potential, and a collaborative, tech-driven Cebu office culture