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CRM Specialist - Digital Marketing

https://www.randstad.com Logo

Randstad

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Location:
Hong Kong , Hong Kong

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

Are you a creative CRM professional with a passion for storytelling and data-driven excellence? We are seeking a CRM Specialist to join a world-leading innovative performance apparel brand. This is a 1-year renewable contract role offering a competitive salary, 15 days of annual leave, and a flexible hybrid work model. You will be instrumental in executing high-impact loyalty and digital marketing campaigns using Salesforce Marketing Cloud to connect with a global community of wellness enthusiasts.

Job Responsibility:

  • Execute and optimize CRM campaigns across email and automated channels with a heavy emphasis on brand alignment and creative excellence
  • Review and challenge internal creative assets and copy to ensure they are compelling, on-brand, and resonate with a premium audience
  • Have full ownership of campaign setup, testing, and deployment within Salesforce Marketing Cloud, including managing lead flows, imports, and dashboards
  • Draw actionable insights from CDP and reporting tools to optimize email analytics, segmentation, and conversion rates
  • Lead the planning and implementation of key regional CRM projects and ensure flawless execution

Requirements:

  • Minimum 3+ years of CRM experience, with a strong preference for candidates from the Retail or Lifestyle sectors
  • Hands-on experience with Salesforce Marketing Cloud (SFMC), CDP, and advanced reporting/intelligence tools is essential
  • A strong creative mindset with the ability to critique design and copy to ensure it meets luxury/premium brand standards
  • Proven ability to translate complex metrics into actionable business proposals and a solid understanding of A/B testing and segmentation
  • An entrepreneurial spirit who thrives in ambiguity, communicates with kindness, and possesses a "can-do" attitude
  • You should be someone who takes personal responsibility and doesn’t take themselves too seriously
  • Bachelor Degree
What we offer:
  • 15 days of annual leave
  • flexible hybrid work model

Additional Information:

Job Posted:
February 18, 2026

Expiration:
March 19, 2026

Work Type:
Hybrid work
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