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CRM Retention Lead

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EDF UK

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Location:
United Kingdom , Hove

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Category:
-

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Contract Type:
Not provided

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Salary:

44800.00 GBP / Year
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Job Description:

Ready to shape customer experiences that truly matter? Join us in creating retention strategies that keep customers engaged and valued. At EDF, Success is Personal – your growth and impact are as important as ours. As our CRM Retention Lead, you’ll design and deliver strategies that strengthen customer relationships and reduce churn. You’ll play a key role in driving loyalty and advocacy, supporting our journey towards An Electric Britain.

Job Responsibility:

  • Developing and implementing retention marketing strategies that drive engagement, loyalty, and advocacy
  • Leading end-to-end campaign planning and execution across email, SMS, app, and digital channels
  • Partnering with data teams to develop dashboards and insight frameworks that measure channel effectiveness and customer behaviour
  • Championing a test-and-learn approach to optimise engagement and conversion
  • Monitoring performance and optimising journeys to increase retention
  • Owning core KPIs including churn reduction, engagement metrics, and customer lifetime value
  • Collaborating with cross-functional teams to align retention programmes with business objectives
  • Reporting on campaign performance and retention metrics to senior stakeholders

Requirements:

  • A proven track record in B2C marketing communications, ideally within energy or other regulated sectors
  • Experience developing retention strategies and delivering multi-channel CRM activity at scale
  • Commercial awareness with a strong focus on measurable outcomes
  • High level of data literacy, able to interpret insight and turn it into clear actions
  • Collaborative and influential, skilled at managing multiple stakeholders and driving alignment
  • Exceptional organisational skills with a proactive, detail-driven approach to problem-solving
  • You’ll need the right to work in the UK.

Nice to have:

  • Knowledge of regulatory and compliance standards, with a commitment to transparent, customer-centric communication
  • Experience working with automated marketing platforms and CRM tools such as Braze
  • A growth mindset and enthusiasm for contributing to a dynamic, change-oriented culture
What we offer:
  • Potential for an annual bonus
  • Market-leading pension scheme
  • Customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more

Additional Information:

Job Posted:
January 15, 2026

Expiration:
January 27, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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