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CRM Product Manager

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BDO UK LLP

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Location:
United Kingdom , London ▼

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Salary:

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Job Description:

The CRM Product Manager is accountable for the day-to-day product leadership of the firm’s CRM platform built on Microsoft Dynamics 365, ensuring it delivers commercial value, supports adoption of the firm’s sales methodology, and enables growth priorities through consistent usage, reliable data and fit-for-purpose capability. A core expectation of the role is operational performance management of the CRM product.

Job Responsibility:

  • Partner with the Product Owner to shape the CRM product vision and translate it into a clear roadmap and quarterly delivery plan
  • Establish and run a cross‑functional taskforce to schedule delivery backlog and manage trade‑offs
  • Partner with the D365 Solution Manager/Tech Lead on sprint planning, releases and governance
  • Own the operational performance of CRM as a product and provide monthly product performance pack
  • Sponsor adoption strategy with CRM Business Operations: training plans, guidance, usage standards and targeted interventions
  • Partner with the Data Office to align data standards and ensure data quality improvements are prioritised alongside feature delivery
  • Represent CRM across the wider ERP/Product Network and coordinate shared change planning where required
  • Lead and develop the CRM Business Operations team, building clear ways of working and continuous improvement

Requirements:

  • Significant CRM product management or senior CRM leadership experience in a complex organisation
  • Strong Microsoft Dynamics 365 expertise and ability to translate commercial needs into product decisions
  • Proven ability to run structured delivery governance with technical teams (sizing, sprint/release, testing)
  • Strong operational mindset: able to manage BAU performance, reduce recurring issues, and improve service reliability
  • Strong stakeholder influence
  • able to prioritise and challenge constructively in demand>capacity contexts
  • Experience improving adoption, data quality and measurable value of CRM
  • Experience partnering with a Data Office and enterprise governance beneficial
  • Experience in professional services / partnership-led organisations beneficial

Nice to have:

  • Experience partnering with a Data Office and enterprise governance beneficial
  • Experience in professional services / partnership-led organisations beneficial
What we offer:
  • Access to high-quality training, clear capability frameworks and hands‑on learning
  • Programmes, resources, and frameworks that provide clarity and structure around career development
  • Informal success conversations to formal mentoring and coaching
  • Flexible working framework

Additional Information:

Job Posted:
March 22, 2026

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