CrawlJobs Logo

CRM Planning, Insight & Analytics Manager

currysplc.com Logo

Currys plc

Location Icon

Location:
United Kingdom , London

Category Icon
Category:
IT - Software Development

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

The CRM Planning, Insight & Analytics Manager is a key member of the CRM team, and is responsible for delivering high‑quality data & campaign planning, segmentation, analytics and reporting to power best in class CRM activation. The role involves hands‑on build of CRM audiences, insight reports and analytics outputs as well as planning support for the operationalisation of CRM programmes across all customer lifecycle stages. The role contributes to wider strategic initiatives but primarily owns execution‑level delivery, working with the wider CRM team to ensure campaigns and journeys are powered by accurate data, reliable segmentation and strong actionable measurement and insight. (inc Test & Learn methodology). This role is ideal for a strategic minded CRM analyst with strong technical skills to design, build and deliver the analytics outputs that help to realise the opportunity for CRM provided by the investment in data and technology.

Job Responsibility:

  • Translate analytical outputs into actionable insights and recommendations for campaign optimisation
  • Build, review and maintain campaign data briefs for CRM Managers, ensuring accurate targeting logic and data utilisation
  • Support weekly, monthly and seasonal CRM planning with data‑driven recommendations and opportunity sizing
  • Enforce and maintain CRM data governance practices, including taxonomy, consent, attribution, campaign metadata, audience definitions and segmentation logic
  • Drive adoption of consistent naming conventions, documentation and process discipline across CRM data planning activities
  • Support accountability for CRM data availability, accuracy and correct usage across all campaigns and journeys by performing hands‑on checks, QA and validation
  • Work closely with the Internal Data & AI team to ensure CRM‑critical datasets in Azure and Databricks are reliable, well‑structured and available for planning, targeting, reporting and analytics
  • Build, maintain and improve clear and reliable CRM reporting, dashboards and automated insight products (e.g., PowerBI) to provide actionable insight into customer behaviour, campaign performance and lifecycle effectiveness
  • Design, develop and apply CRM analytics including segmentation builds (e.g., behavioural, lifecycle), propensity scoring, look‑a‑like logic and uplift‑aligned targeting approaches
  • Ensure all analytical outputs (segments, scores, lists, models) meet quality standards, are commercially meaningful and are correctly operationalised into Salesforce Marketing Cloud, Data360 and CRM workflows
  • Define campaign‑level KPIs and measurement requirements, produce performance reporting and support the design of statistically valid test‑and‑learn initiatives
  • Build customer segmentations, lifecycle cohorts, propensity models or targeted lists using data in Azure and Databricks
  • Ensure all analytical outputs (scores, segments, models) are robust, commercially meaningful and fully operationalised into Salesforce Marketing Cloud, Data360 and CRM workflows
  • Create and optimise segments and data models required for campaign delivery, audience selection and journey triggers
  • Work closely with CRM Managers to support end‑to‑end campaign planning and activation
  • Partner with Data & AI and Salesforce teams to ensure CRM data requirements are understood and prioritised
  • Support the Salesforce Marketing Cloud and Data360 implementation, including testing, data readiness and operational process changes

Requirements:

  • Experience in multi-channel CRM data planning, segmentation, targeting, campaign data delivery and analysis
  • Strong understanding of CRM platforms (ideally Salesforce Marketing Cloud), audience architecture, campaign planning, and lifecycle journey design
  • Strong capability in SQL and Python, and working with large‑scale customer datasets in environments such as Azure and Databricks, including hands‑on data preparation, QA, transformation and model‑ready dataset creation
  • Ability to design and build customer segmentations (e.g., behavioural, lifecycle, clustering), and develop predictive models such as propensity, churn/lapse and cross/upsell scores, applying them to improve targeting and personalisation
  • Practical experience developing analytical models using common statistical or machine‑learning techniques
  • Experience developing CRM reporting, dashboards and insight products (e.g., PowerBI), with strong data visualisation and storytelling skills
  • Strong organisational skills with the ability to manage multiple simultaneous campaigns, analysis and deadlines
What we offer:
  • 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
  • Private Medical Insurance
  • Life Assurance
  • Fantastic Colleague Discounts on Tech with Currys and iD Mobile
  • Hybrid Working (with an expectation to meet in person 2-4 times per month)

Additional Information:

Job Posted:
May 17, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Icon
Currys plc - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for CRM Planning, Insight & Analytics Manager

Senior Supply Market Planning Manager

As a Senior Supply Market Planning Manager, you will be responsible for better b...
Location
Location
Ireland; United Kingdom , Dublin; London
Salary
Salary:
82000.00 - 102000.00 EUR; GBP / Year
airbnb.com Logo
Airbnb
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of work experience
  • preferably with combined exposure to data-modeling, analytics, project management and management in dynamic entrepreneurial environment
  • ability to take initiative and navigate through ambiguity
  • ability to distill complex issues into structured frameworks and action plans
  • strong analytical skills and mindset with experience in GTM model development and insights-driven decision-making
  • proven experience in leading strategic and tactical execution within a large organization, with the ability to advise management on complex projects or issues
  • experience implementing and scaling initiatives across globally dispersed teams
  • can context switch with ease and dynamically prioritize a portfolio of work
  • can use tools like Excel, SQL and other BI tools (Tableau, etc.)
  • familiarity with SQL and other BI tools (Tableau, etc.) and experience with Salesforce (or another CRM) and sales platforms like Gong
Job Responsibility
Job Responsibility
  • Analyze short/long term demand and supply trends related to EMEA and drive actions to capitalize on those insights
  • build new Supply Intelligence/Acquisition function to partner with Data Science/Finance/Product to forecast supply needed at granular ~Sub geo and category level and scale levers to acquire and activate right supply to satisfy demand across Acquisition and Account Management (both human- and automation- driven)
  • develop and maintain a central command center to help field teams as well as leaders extract supply intelligence insights (demand spikes, demand : supply imbalances, booking lead time, market share changes etc..) at scale
  • act as the primary liaison between Supply, Global Markets, and Product teams to ensure alignment on key initiatives supply intelligence and product launches
  • source EMEA parcel data, leads and contact information to help strengthen our supply intelligence engine
  • deeply contribute to the Supply planning cycle, work as the strategic thought partner to the revenue leadership team and collaborate with Finance, HR, and other stakeholders to set an ambitious growth vision
  • build and maintain relationships with strategic partners, ensuring alignment and addressing issues as they arise
  • develop recommendations on key strategic initiatives from initial hypotheses generation, deep analytical analysis, and executive ready output
What we offer
What we offer
  • bonus
  • benefits
  • Employee Travel Credits
Read More
Arrow Right
New

CRM Planning, Insight & Analytics Manager

The CRM Planning, Insight & Analytics Manager is a key member of the CRM team, a...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
currys.ie Logo
Currys
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in multi-channel CRM data planning, segmentation, targeting, campaign data delivery and analysis
  • Strong understanding of CRM platforms (ideally Salesforce Marketing Cloud), audience architecture, campaign planning, and lifecycle journey design
  • Strong capability in SQL and Python, and working with large-scale customer datasets in environments such as Azure and Databricks, including hands-on data preparation, QA, transformation and model-ready dataset creation
  • Ability to design and build customer segmentations (e.g., behavioural, lifecycle, clustering), and develop predictive models such as propensity, churn/lapse and cross/upsell scores, applying them to improve targeting and personalisation
  • Practical experience developing analytical models using common statistical or machine-learning techniques
  • Experience developing CRM reporting, dashboards and insight products (e.g., PowerBI), with strong data visualisation and storytelling skills
  • Strong organisational skills with the ability to manage multiple simultaneous campaigns, analysis and deadlines
Job Responsibility
Job Responsibility
  • Translate analytical outputs into actionable insights and recommendations for campaign optimisation
  • Build, review and maintain campaign data briefs for CRM Managers, ensuring accurate targeting logic and data utilisation
  • Support weekly, monthly and seasonal CRM planning with data-driven recommendations and opportunity sizing
  • Enforce and maintain CRM data governance practices, including taxonomy, consent, attribution, campaign metadata, audience definitions and segmentation logic
  • Drive adoption of consistent naming conventions, documentation and process discipline across CRM data planning activities
  • Support accountability for CRM data availability, accuracy and correct usage across all campaigns and journeys by performing hands-on checks, QA and validation
  • Work closely with the Internal Data & AI team to ensure CRM-critical datasets in Azure and Databricks are reliable, well-structured and available for planning, targeting, reporting and analytics
  • Build, maintain and improve clear and reliable CRM reporting, dashboards and automated insight products (e.g., PowerBI) to provide actionable insight into customer behaviour, campaign performance and lifecycle effectiveness
  • Design, develop and apply CRM analytics including segmentation builds (e.g., behavioural, lifecycle), propensity scoring, look-a-like logic and uplift-aligned targeting approaches
  • Ensure all analytical outputs (segments, scores, lists, models) meet quality standards, are commercially meaningful and are correctly operationalised into Salesforce Marketing Cloud, Data360 and CRM workflows
What we offer
What we offer
  • 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
  • Private Medical Insurance
  • Life Assurance
  • Fantastic Colleague Discounts on Tech with Currys and iD Mobile
  • Hybrid Working (with an expectation to meet in person 2-4 times per month)
  • Fulltime
Read More
Arrow Right

CRM Executive

CRM Executive role for a leader in premium womenswear, driving engaging campaign...
Location
Location
United Kingdom , London
Salary
Salary:
30000.00 - 32000.00 GBP / Year
https://www.office-angels.com Logo
Office Angels
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven track record managing CRM campaigns in ecommerce retail, preferably with a global footprint
  • Experience with platforms like Exponea is a bonus
  • Hands-on experience with analytics tools, ideally Google Analytics
  • Excellent ability to cultivate strong relationships with both internal and external stakeholders
  • A high level of emotional intelligence to communicate effectively across all audience levels
  • A fearless approach to generating innovative ideas and testing them rapidly
  • A genuine passion for CRM and a commitment to staying updated with industry trends
Job Responsibility
Job Responsibility
  • Take charge of planning, executing, and optimising CRM campaigns across multiple territories
  • Work closely with cross-functional teams including designers and copywriters
  • Implement test and learn strategies to enhance campaign performance
  • Partner with the insights team to track campaign performance
  • Keep a close eye on database metrics to maintain an accurate view of active opt-ins
  • Drive initiatives aimed at improving database opt-ins
  • Collaborate with internal teams to ensure customer data governance and GDPR compliance
  • Fulltime
Read More
Arrow Right

Strategic Projects Associate

Strategic Projects Associate role at Fever, the world's leading tech platform fo...
Location
Location
Spain , Madrid
Salary
Salary:
Not provided
https://feverup.com/fe Logo
Fever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Native-level English and German proficiency (written and spoken)
  • Bachelor's degree in Business Administration, Engineering, or related field
  • 3+ years of experience in strategic project management or business development
  • Advanced analytical skills
  • Strong leadership abilities
  • Exceptional communication skills
  • Innovative thinking
  • Learning and adaptability
  • Strategic planning experience
  • Technical proficiency with CRM tools and project management software
Job Responsibility
Job Responsibility
  • Lead development and execution of strategic plans with Business Development
  • Analyze market trends to support business development strategies
  • Collaborate with internal teams across marketing, finance, product, engineering, and operations
  • Oversee detailed project plans and apply strategic insights
  • Conduct market analysis to identify opportunities
  • Serve as bridge between senior management and operational teams
  • Manage relationships with key external partners
  • Supervise crafting of project documents
  • Lead communications and provide clear updates
  • Drive market-specific strategies
What we offer
What we offer
  • Attractive compensation package
  • 40% discount on all Fever events and experiences
  • Possible travel across markets
  • Remote friendly
  • Health insurance
  • Flexible remuneration with 100% tax exemption through Cobee
  • English Lessons
  • Gympass
  • Possibility to receive salary in advance by Payflow
  • Free snacks, drinks and fruit at the office
  • Fulltime
Read More
Arrow Right

Account Manager

Ready to take your account management career to the next level? We're looking fo...
Location
Location
United Kingdom , London
Salary
Salary:
32000.00 - 38000.00 GBP / Year
https://www.office-angels.com Logo
Office Angels
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years' experience in account management
  • Excellent communication skills, both written and verbal
  • Strong problem-solving and analytical abilities
  • A proactive, collaborative mindset with a passion for client success
  • Organised, detail-oriented, and able to manage multiple projects
  • Comfortable using CRM systems and Microsoft Office tools
Job Responsibility
Job Responsibility
  • Build and maintain strong client relationships, acting as the main point of contact
  • Oversee project timelines, budgets, and deliverables to ensure client satisfaction
  • Collaborate with internal teams to develop strategic plans that drive growth and retention
  • Monitor account performance and provide actionable insights
  • Resolve client issues proactively, ensuring a smooth and positive experience
  • Attend client meetings, prepare reports, and follow up on agreed actions
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

Atlassian offers a dynamic work environment and the flexibility to work from var...
Location
Location
United States , San Francisco
Salary
Salary:
104200.00 - 167400.00 USD / Year
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in demand generation across B2B or PLG
  • Extensive experience implementing marketing programs and processes
  • Comprehensive understanding of customer marketing and complex buyer journeys
  • A passion for metrics
  • Expertise in email marketing, paid channels, events, and content marketing
  • Fluent in marketing automation and CRM capabilities is a big plus
  • Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
  • The desire to roll up your sleeves and do the dirty work to get the job done
Job Responsibility
Job Responsibility
  • Develop audience segmentation and craft tailored messaging to improve engagement and conversion rates
  • Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication
  • Leverage a deep understanding of Atlassian's products and customer journeys to drive migrations from on-premise to Cloud, while identifying cross-sell and upsell opportunities
  • Expand distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging
  • Analyze campaign performance, deliver actionable insights, and provide weekly performance updates to marketing and sales leadership
  • Track and report campaign performance, offering insights into customer journey milestones
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Sales Operations Manager

Coralogix is seeking a Sales Operations Manager to join our dynamic team. In thi...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
coralogix.com Logo
Coralogix
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Business Administration, Data Analytics, or a related field
  • 3+ years of experience in sales operations, revenue operations, or a related role supporting sales teams
  • Strong proficiency in Salesforce reporting, dashboards, and CRM data structures
  • Experience supporting the full deal lifecycle and working closely with deal desk or sales finance functions
  • Hands-on experience supporting Commercial, Enterprise, and BDR teams in a dynamic sales environment
  • Demonstrated ability to influence and adhere to global process standards and best practices
  • Strong analytical, problem-solving, and communication skills
  • Proficiency with Excel, Tableau, Power BI, or similar data visualization tools
Job Responsibility
Job Responsibility
  • Analyze sales data from Salesforce and integrated systems to provide insights that optimize sales processes and drive strategy
  • Develop and maintain dashboards, reports, and forecasting models to support sales performance tracking and pipeline management
  • Drive target setting and quota attainment processes, ensuring clear visibility for the sales teams
  • Collaborate with Sales Leadership to define and maintain effective territory mapping and sales planning strategies
  • Analyze market potential, customer segmentation, and sales capacity to support resource allocation and territory alignment
  • Develop recommendations to enhance sales coverage and productivity, focusing on the European market
  • Act as a key partner to Revenue Operations, ensuring efficient management of the end-to-end deal lifecycle
  • Support deal desk processes, including quoting, deal structuring, and approvals, ensuring consistency and alignment with global standards
  • Drive adherence to and influence global process standards, ensuring best practices across regions
  • Serve as the bridge between Sales Operations and Sales Enablement, ensuring sales teams are equipped with the right tools, processes, and training
  • Fulltime
Read More
Arrow Right

Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to lead and execu...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 3 years of experience in digital marketing, with a focus on campaign planning and execution
  • Proficiency in using platforms such as Bing, Google Ads, and Facebook Insights for advertising and analytics
  • Hands-on experience with Content Management Systems (CMS) and Customer Relationship Management (CRM) tools
  • Strong skills in analytics and reporting, with the ability to interpret data to drive decisions
  • Demonstrated expertise in managing advertisements and blogging initiatives
  • Proven ability to enhance brand awareness through targeted marketing strategies
  • Excellent organizational and communication skills to manage multiple projects effectively
  • Up-to-date knowledge of digital marketing trends and best practices
Job Responsibility
Job Responsibility
  • Develop and implement comprehensive digital marketing strategies to enhance online presence and brand recognition
  • Manage advertising campaigns across platforms such as Bing, Google Ads, and social media channels
  • Analyze campaign performance using tools like Facebook Insights and Google Analytics, providing actionable insights to optimize results
  • Oversee content creation and management within a Content Management System (CMS) to ensure alignment with brand standards
  • Collaborate with cross-functional teams to plan and execute marketing initiatives that drive customer engagement
  • Monitor and report on key performance metrics, ensuring campaigns meet or exceed established goals
  • Create and manage blogging initiatives to support content marketing efforts and improve SEO rankings
  • Plan and execute targeted campaigns to increase customer acquisition and retention
  • Stay updated on industry trends and emerging digital marketing technologies to maintain a competitive edge
  • Ensure consistent brand messaging across all digital platforms
What we offer
What we offer
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life insurance
  • Disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right