CRM Planner

• Planning and sending of world-class CRM campaigns for Asda with a key focus on driving customer loyalty
• Supporting the CRM manager on the continual optimisation of the CRM comms strategy with the aim to drive acquisition, revenue and retention of our loyal customers across Asda online grocery and in store
• Proactively manage the end-to-end delivery and execution of multi-channel campaigns through our CRM platform utilising email, push and in-app messaging as key channels
• Creating briefs, proofing, building, testing and launching of marketing and triggered comms through Salesforce Marketing Cloud
• Responsible for the reporting and the continual optimisation of CRM campaigns, providing recommendations for strategic developments for the CRM manager
• Analyse & interpret CRM data to understand opportunities for improvement and implement testing plans to improve the results and relevancy of campaigns
• Develop campaigns with enhanced personalisation working closely with our agencies to deliver dynamic content to optimise our emails and campaigns
• Collaborate closely with several teams across Asda to deliver key business propositions
• Work with our online teams to ensure customer journeys are efficient from click through to transaction
• Work closely with the Data Science and Analytics team to develop data-driven CRM communications
• Work closely with the CRM design team to deliver engaging and relevant content for campaigns ensuring campaign brand guidelines are met

• Proactive self-starter
• Good understanding and hands-on experience in the end-to-end delivery of CRM campaigns
• Ability to balance multiple projects and thrive in a fast-paced, ever-changing environment
• Experience of working in CRM/Loyalty in any top retail or B2C environment
• Ability to confidently represent the team in cross-functional meetings ensuring seamless communication and alignment with the wider marketing, customer, and commercial teams
• Understanding and can competently use ESPs
• Strong attention to detail and the ability to flex plans and reprioritise
• Naturally curious, passionate about marketing, data and tech, and doing the right thing for customers
• A track record of working with and influencing wider business stakeholders at all levels
• Experience of working and managing third party agency partners

Experience with Salesforce Marketing Cloud, Moveable Ink and Adobe Workfront is desired but not essential

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities
• Asda Allies Inclusion Networks
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments