CRM Personalisation Specialist

• Define, develop, and manage the CRM data plan to optimise how customer data is collected and leveraged across owned platforms
• Create a phased roadmap for journey-based CRM and refine lifecycle journeys through strong data briefings
• Integrate dynamic content templates within CRM communications and the Members platform
• Work closely with the internal AI team to explore and develop AI-driven personalisation capabilities
• Develop robust measurement plans and ensure consistent performance reporting
• Support customer-centric dashboard creation and continuous optimisation
• Align with Legal on data usage and compliance across all CRM touchpoints
• Facilitate data collaborations with paid media, operators, and other partner channels, enabling joint optimisations and clean-room initiatives
• Support technical setup, testing, and end-to-end delivery of CRM campaigns and automated journeys

• Ambition to further develop your career in CRM personalisation and digital marketing strategy
• At least 5 years of working experience in digital marketing, preferably with CRM or personalisation focus
• Past experience in data integrations for personalised email, push, loyalty, or web experiences is a plus
• Your strengths include project prioritisation, structured thinking, and problem-solving
• Strong hands-on mentality with willingness to support testing and end-to-end delivery
• A strong ethical approach to data usage combined with a drive for commercial results
• Fluent communication skills in Dutch and English are needed in this job
• Experience collaborating with cross-channel teams and working with customer data sets

Past experience in data integrations for personalised email, push, loyalty, or web experiences is a plus

• Digital recruitment process and onboarding to the company
• Work for a well-known global brand
• You will join a collaborative, data-driven team focused on precision and innovation
• Working from home 2days/week
• You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed and drive innovation
• You will never be a number: we match you with projects that suit your skills and ambitions
• Personalised follow-up & honest feedback guided by our Digital Talent Managers
• Gain a rich community of other digital professionals at quarterly events and meetups
• Join our annual Workcation event in sunny Southern Spain
• Ongoing opportunities to learn and grow professionally including personal and professional development and guidance
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oréal, Decathlon and many others