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We are looking for a skilled CRM & Outreach Coordinator to manage marketing automation initiatives and enhance client engagement strategies. This contract position is based in Houston, Texas, and offers an excellent opportunity to contribute to dynamic digital marketing efforts while driving lead generation and outreach campaigns.
Job Responsibility:
Develop and execute targeted email campaigns to support lead generation and client retention
Utilize HubSpot and other marketing automation tools to optimize campaign performance
Plan and coordinate corporate, marketing, and networking events to increase brand visibility
Implement outreach strategies to connect with potential clients and strengthen relationships with existing ones
Collaborate with the business development team to align marketing strategies with sales goals
Analyze campaign metrics and provide actionable insights to improve marketing effectiveness
Manage client communications and ensure consistent engagement across various channels
Identify opportunities for cold calling and direct client outreach to expand the customer base
Support inside sales efforts by providing marketing materials and insights
Monitor industry trends to adapt marketing strategies to changing market conditions
Requirements:
At least 1 year of experience in digital marketing, outreach, or a related field
Proficiency in marketing automation platforms, such as HubSpot
Strong skills in developing and managing email campaigns and lead generation efforts
Demonstrated ability to plan and execute corporate and networking events
Excellent communication skills for client engagement and relationship management
Experience in cold calling and direct client outreach strategies
Ability to analyze campaign performance metrics and optimize strategies accordingly
Nice to have:
Knowledge of digital and media agency dynamics is a plus
What we offer:
Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance
Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan