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CRM Martech Manager

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Robert Half

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Location:
United States , West Henrietta

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

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Job Description:

We are looking for a CRM Martech Manager to lead marketing technology initiatives for three B2B manufacturing brands in New York. This contract opportunity is ideal for a hands-on team member who can strengthen customer engagement, improve lead management, and turn performance data into practical business recommendations. The role will focus on Microsoft Dynamics 365, marketing automation, and cross-functional collaboration to help marketing and sales teams create a more connected customer journey.

Job Responsibility:

  • Direct the day-to-day strategy, administration, and improvement of Microsoft Dynamics 365 across multiple business units
  • Create and refine automated campaigns, workflows, and customer journey programs that support lead nurturing and conversion goals
  • Plan and launch B2B demand generation initiatives that guide prospects from initial engagement through sales readiness
  • Analyze campaign, funnel, and engagement data to uncover trends and provide recommendations that support revenue growth
  • Work closely with marketing and sales stakeholders to establish lead stages, scoring models, and effective handoff processes
  • Monitor data quality within the CRM environment and implement practices that improve segmentation, accuracy, and overall system performance
  • Support platform enhancements such as integrations, reporting improvements, and process optimization tied to marketing operations
  • Develop dashboards and performance reporting that give stakeholders clear visibility into campaign effectiveness and pipeline impact

Requirements:

  • Proven hands-on experience working with Microsoft Dynamics 365 in a marketing automation or CRM-focused role
  • Strong understanding of marketing automation strategy, customer lifecycle planning, and lead nurturing in a B2B environment
  • Ability to interpret campaign and funnel metrics and convert findings into actionable insights for business teams
  • Technical aptitude to troubleshoot automations, support integrations, and work with platform configurations
  • Experience managing marketing technology needs across multiple brands, divisions, or business units
  • Background in B2B marketing, preferably within manufacturing, industrial, or similarly complex sales environments
  • Familiarity with reporting and visualization tools such as Power BI is highly valued
  • Knowledge of digital marketing and email campaign execution within a CRM-driven framework

Nice to have:

Familiarity with reporting and visualization tools such as Power BI is highly valued

What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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