CrawlJobs Logo
Robert Half Logo Robert Half · IT - Administration

CRM Martech Manager

United States, West Henrietta · Job Posted May 16, 2026
Apply Position
Job Link Share

Job Description

We are looking for a CRM Martech Manager to lead marketing technology initiatives for three B2B manufacturing brands in New York. This contract opportunity is ideal for a hands-on team member who can strengthen customer engagement, improve lead management, and turn performance data into practical business recommendations. The role will focus on Microsoft Dynamics 365, marketing automation, and cross-functional collaboration to help marketing and sales teams create a more connected customer journey.

Job Responsibility

  • Direct the day-to-day strategy, administration, and improvement of Microsoft Dynamics 365 across multiple business units
  • Create and refine automated campaigns, workflows, and customer journey programs that support lead nurturing and conversion goals
  • Plan and launch B2B demand generation initiatives that guide prospects from initial engagement through sales readiness
  • Analyze campaign, funnel, and engagement data to uncover trends and provide recommendations that support revenue growth
  • Work closely with marketing and sales stakeholders to establish lead stages, scoring models, and effective handoff processes
  • Monitor data quality within the CRM environment and implement practices that improve segmentation, accuracy, and overall system performance
  • Support platform enhancements such as integrations, reporting improvements, and process optimization tied to marketing operations
  • Develop dashboards and performance reporting that give stakeholders clear visibility into campaign effectiveness and pipeline impact

Requirements

  • Proven hands-on experience working with Microsoft Dynamics 365 in a marketing automation or CRM-focused role
  • Strong understanding of marketing automation strategy, customer lifecycle planning, and lead nurturing in a B2B environment
  • Ability to interpret campaign and funnel metrics and convert findings into actionable insights for business teams
  • Technical aptitude to troubleshoot automations, support integrations, and work with platform configurations
  • Experience managing marketing technology needs across multiple brands, divisions, or business units
  • Background in B2B marketing, preferably within manufacturing, industrial, or similarly complex sales environments
  • Familiarity with reporting and visualization tools such as Power BI is highly valued
  • Knowledge of digital marketing and email campaign execution within a CRM-driven framework

Nice to have

Familiarity with reporting and visualization tools such as Power BI is highly valued

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
Robert Half - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

CRM Martech Manager

8 matching positions

Crm Martech Manager

We’re seeking a CRM MarTech Manager to support three B2B manufacturing brands as...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Hands-on experience with Marketing Automation Platforms
  • Strong background in marketing automation, CRM management, and customer journey mapping
  • A true martech 'data geek'—comfortable analyzing funnels, conversions, and engagement metrics
  • Some coding or technical experience (ability to understand, troubleshoot, or support integrations and automations)
  • Experience supporting multiple brands or business units
  • B2B marketing experience, ideally in manufacturing or industrial environments
Job Responsibility
Job Responsibility
  • Build and manage CRM automations, workflows, and customer journeys
  • Design and execute B2B campaigns that pull leads through the funnel from first touch to conversion
  • Translate customer data into actionable insights that sales and marketing teams can use
  • Partner with stakeholders to define lead stages, scoring, and handoff to sales
  • Develop dashboards and reporting to show pipeline growth, lead performance, and campaign ROI
  • Maintain data integrity and optimize CRM processes across brands
  • Support additional CRM functionality as needed (integrations, segmentation, data hygiene)
What we offer
What we offer
  • Medical
  • Vision
  • Dental
  • Life and disability insurance
  • 401(k) plan
Read More
Arrow Right

Crm Martech Manager

We’re seeking a CRM MarTech Manager to support three B2B manufacturing brands as...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Hands-on experience with Marketing Automation Platforms
  • Strong background in marketing automation, CRM management, and customer journey mapping
  • A true martech "data geek"—comfortable analyzing funnels, conversions, and engagement metrics
  • Some coding or technical experience (ability to understand, troubleshoot, or support integrations and automations)
  • Experience supporting multiple brands or business units
  • B2B marketing experience, ideally in manufacturing or industrial environments
Job Responsibility
Job Responsibility
  • Build and manage CRM automations, workflows, and customer journeys
  • Design and execute B2B campaigns that pull leads through the funnel from first touch to conversion
  • Translate customer data into actionable insights that sales and marketing teams can use
  • Partner with stakeholders to define lead stages, scoring, and handoff to sales
  • Develop dashboards and reporting to show pipeline growth, lead performance, and campaign ROI
  • Maintain data integrity and optimize CRM processes across brands
  • Support additional CRM functionality as needed (integrations, segmentation, data hygiene)
What we offer
What we offer
  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan
  • Free online training
Read More
Arrow Right

Crm Martech Manager

We are looking for a CRM Martech Manager to lead marketing technology initiative...
Location
Location
United States , New York
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven hands-on experience working with Microsoft Dynamics 365 in a marketing automation or CRM-focused role
  • Strong understanding of marketing automation strategy, customer lifecycle planning, and lead nurturing in a B2B environment
  • Ability to interpret campaign and funnel metrics and convert findings into actionable insights for business teams
  • Technical aptitude to troubleshoot automations, support integrations, and work with platform configurations
  • Experience managing marketing technology needs across multiple brands, divisions, or business units
  • Background in B2B marketing, preferably within manufacturing, industrial, or similarly complex sales environments
Job Responsibility
Job Responsibility
  • Direct the day-to-day strategy, administration, and improvement of Microsoft Dynamics 365 across multiple business units
  • Create and refine automated campaigns, workflows, and customer journey programs that support lead nurturing and conversion goals
  • Plan and launch B2B demand generation initiatives that guide prospects from initial engagement through sales readiness
  • Analyze campaign, funnel, and engagement data to uncover trends and provide recommendations that support revenue growth
  • Work closely with marketing and sales stakeholders to establish lead stages, scoring models, and effective handoff processes
  • Monitor data quality within the CRM environment and implement practices that improve segmentation, accuracy, and overall system performance
  • Support platform enhancements such as integrations, reporting improvements, and process optimization tied to marketing operations
  • Develop dashboards and performance reporting that give stakeholders clear visibility into campaign effectiveness and pipeline impact
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right

Senior Manager, CRM & Personalization Analytics

7-Eleven is on a mission to redefine convenience through data-driven personaliza...
Location
Location
United States , Irving
Salary
Salary:
Not provided
7-eleven.com Logo
7-Eleven, Inc
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s or Master’s degree in Analytics, Statistics, Marketing, Economics, or a related field
  • 8+ years of experience in analytics focused on marketing, loyalty, CRM, or personalization in retail, QSR or CPG environments
  • Proven experience leading analytics projects and managing direct reports
  • Strong proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), and statistical analysis
  • Experience with customer segmentation, predictive modeling, and campaign measurement
  • Excellent communication and storytelling skills with the ability to influence non-technical stakeholders
Job Responsibility
Job Responsibility
  • Lead CRM & Personalization Analytics: Own the end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels (email, app, SMS, in-store)
  • Team Leadership: Manage and mentor 1–2 analysts, fostering a culture of curiosity, collaboration, and continuous learning
  • Campaign Measurement & Optimization: Develop robust frameworks to measure campaign performance, customer segmentation effectiveness, and personalization impact
  • Customer Insights: Deliver actionable insights on customer behavior, lifecycle, churn, and engagement to inform marketing strategies and define audience targets
  • Test & Learn: Design and analyze A/B and multivariate tests to optimize messaging, timing, and targeting
  • Data Storytelling: Translate complex data into clear, compelling narratives for senior leadership and cross-functional stakeholders
  • Tool & Tech Collaboration: Partner with Data Engineering, Martech, and IT to ensure data quality, accessibility, and integration across platforms
  • Strategic Partnership: Collaborate with CRM, Loyalty, Digital Product, and Merchandising teams to align analytics with business goals
  • Fulltime
Read More
Arrow Right

Digital Marketing & CRM Manager

As our Digital Marketing & CRM Manager, you will be assisting the Global Head of...
Location
Location
United Kingdom , London
Salary
Salary:
25445.64 GBP / Year
aquakyoto.co.uk Logo
Aqua Kyoto
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • CRM or lifecycle marketing, ideally within hospitality, retail, or multi-location businesses
  • Hands-on experience with CRM platforms (Klaviyo, Mailchimp, Braze, or similar)
  • Strong understanding of customer segmentation, RFM analysis, and predictive modelling
  • Working knowledge of paid advertising platforms (Meta, Google Ads)
  • Experience with data management, analytics tools (GA4, Tableau, Looker), and MarTech stack integration
  • Project management experience, including coordinating technical implementations
  • All applicants must be eligible to live and work in the UK
Job Responsibility
Job Responsibility
  • Develop and execute CRM and segmentation strategies to drive repeat visits, loyalty and increased customer lifetime value through app, membership and automated multi-channel journeys
  • Analyse customer behaviour to identify opportunities for improved engagement, retention, and revenue growth across the customer lifecycle
  • Establish and manage data frameworks across UK venues, ensuring GDPR compliance, data quality, platform integration and clear KPIs for retention and performance reporting
  • Lead key digital projects including multisite website migration, repeat guest initiatives, and gifting programmes, coordinating agencies and stakeholders to deliver on time and budget
  • Collaborate with performance marketing and senior leadership to align CRM with paid media, shape digital strategy, explore new loyalty and partnership opportunities, and stay ahead of industry trends
  • Assisting the Global Head of Digital Marketing in implementing the digital strategy across our restaurant brands globally, to support all aspects of the digital marketing efforts
  • Lead customer lifecycle strategy, CRM operations, and digital transformation projects across UK venues
  • Bridge the gap between performance marketing and customer retention through data-driven segmentation, automation, and project delivery
What we offer
What we offer
  • Dine with us: Enjoy discounts at all Aqua venues
  • Celebrate YOU: Take your birthday off and earn additional long service leave
  • Grow with us: Ongoing training and development to support both your professional and personal development
  • Financial well-being: Manage your pay with ease through Wagestream & enhance your financial knowledge
  • Breaks: Food provided during your breaks - Restaurant perk
  • Work out: Discounted gym membership
  • Lunch & Learn: Head Office perk
  • Share the Talent: Bring a friend on board and earn £500
  • Part of the venue’s Tronc system, which may give you up between £24,554.36 and £29,554.36 extra per year
  • Fulltime
Read More
Arrow Right

Lead Product Manager, Martech & Loyalty

Sweetgreen is on a mission to build healthier communities by connecting people t...
Location
Location
United States , Los Angeles
Salary
Salary:
150000.00 - 170000.00 USD / Year
sweetgreen.com Logo
Sweetgreen
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of product management experience
  • At least 2 years focused on loyalty, martech, CRM, or growth product areas
  • Direct experience with loyalty platforms (SessionM) and marketing automation tools (Braze) and Agentic marketing tools
  • Track record of shipping customer-facing products that drove measurable business impact
  • Experience managing complex platform migrations or vendor transitions
  • Strong analytical skills with experience defining KPIs and partnering with data teams
  • Familiarity with restaurant, retail, or consumer tech industries preferred
  • Experience working with engineering teams on API integrations and technical requirements
Job Responsibility
Job Responsibility
  • Own the end-to-end product strategy for SG Rewards, including points earning and redemption, member tiers, challenges, and program evolution
  • Lead martech platform strategy, including vendor evaluation, migration planning, and integration with our broader tech ecosystem
  • Partner with Marketing to optimize our martech stack and enable sophisticated segmentation, personalization, and lifecycle campaigns
  • Define and execute the roadmap for loyalty touchpoints across app, web, kiosk, and in-store experiences
  • Drive measurable improvements in loyalty program KPIs: member acquisition, engagement rates, redemption behavior, and program ROI
  • Collaborate with Data and Analytics to build robust measurement frameworks and surface insights that inform program strategy
  • Work cross-functionally with Engineering, Design, Marketing, and Operations to ship high-impact features on time
  • Stay ahead of industry trends in loyalty, personalization, and martech—bringing innovative ideas to how we engage and reward our customers
What we offer
What we offer
  • Highly competitive pay + bonus plan
  • Three different medical plans to suit your and your family's needs
  • Dental and Vision insurance
  • Flexible PTO plan
  • 401k program
  • Employee HSA and FSA
  • Complimentary greens
  • An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
  • To live the sweetlife and celebrate your passion + purpose
  • A collaborative team of people who live our core values and have your back
  • Fulltime
Read More
Arrow Right

Business Analyst (CRM and Martech Systems)

We are seeking a seasoned Functional Architect / Business Analyst to lead the mi...
Location
Location
United States , Philadelphia
Salary
Salary:
110000.00 - 125000.00 USD / Year
cellainc.com Logo
Cella
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Professional Services Expertise: Non-negotiable background in Legal or Professional Services required
  • CRM Specifics: 5+ years of CRM experience with a strong preference for InterAction and/or DealCloud. Experience with Salesforce or Dynamics is acceptable only if paired with deep Professional Services expertise
  • Analytical Mindset: An inquisitive "problem-solver" who doesn't just move data, but asks how processes can be improved to support the firm's digital transformation
  • Communication Style: An "over-communicator" capable of summarizing complex technical hurdles into concise business wins for executive stakeholders
  • Education & Experience: Bachelor's degree and 7+ years of BA experience (familiarity with BABOK preferred)
Job Responsibility
Job Responsibility
  • Functional Lead & SME: Serve as the primary subject matter expert during migration workshops with external UK-based vendors, ensuring business requirements are accurately captured and configured
  • Strategic Process Re-engineering: Map and optimize high-volume business processes-such as 150+ annual events and 500+ mailers-to thrive within the new cloud ecosystem
  • Integration Management: Facilitate the seamless integration of the CRM with adjacent platforms, including ERM, Marketing Automation, and Experience Management, as well as internal Finance/Billing systems
  • Liaison & Collaboration: Bridge the gap between Marketing's strategic goals and the Firm's Information Governance (Privacy/Security) and IT data strategies
  • System Evolution: Post-migration, graduate to the System Administrator role, owning platform enhancements and developing meaningful, partner-facing dashboards that drive actionable intelligence
What we offer
What we offer
  • medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan
  • Fulltime
Read More
Arrow Right
New

Digital Sales Process & AI Optimization Specialist

Lead the transformation of the digital and omni-channel customer journey, levera...
Location
Location
Brazil , São Caetano do Sul
Salary
Salary:
Not provided
gm.com Logo
General Motors
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree
  • English proficiency (minimum advanced)
  • Experience with CRM, MarTech platforms, CDP, and customer journey management, driving lead generation, engagement, and conversion strategies
  • Strong knowledge of digital funnel management, lead scoring, trigger-based journeys, personalization, and marketing automation
  • Experience in campaign activation, data integration, performance measurement, A/B testing, and continuous optimization
  • Analytical mindset with the ability to translate data and customer insights into actionable business recommendations
  • Proven ability to work cross-functionally with Marketing, Sales, DSX, IT, and external partners to deliver business results
  • Familiarity with AI-driven solutions, personalization strategies, and digital transformation initiatives
  • Strategic thinker with a hands-on, structured, and execution-oriented approach, capable of driving projects from concept to implementation
Job Responsibility
Job Responsibility
  • Identify process gaps and drive action plans across sales, fleet, and aftersales
  • Develop playbooks, coaching guides, and management standards for dealers and field teams
  • Translate AI and LTV opportunities into process improvements and pilot initiatives
  • Optimize lead routing, prioritization, personalization, and recovery actions
  • Enhance WhatsApp, CRM, and customer engagement processes with Marketing and DSX
  • Scale GenAI-enabled tools and support the rollout of digital and AI-driven routines at dealer level
  • Fulltime
Read More
Arrow Right