CRM Marketing Specialist

• Design player communication strategies and tactics to activate and retain players
• Define audience and segmentation rules/criteria for successful retention and activation campaigns
• Convert plans into engaging player communication programs, promotions, and campaigns
• Define technical requirements to execute campaigns on CRM platform
• Define day-to-day operational processes, tasks, and schedules needed to deliver campaigns
• Collaborate with internal team members to define marketing communication needs and goals of campaigns
• Create A/B and multivariate testing strategies to ensure peak performance of subject line, send time optimization, and email content
• Track and report campaign performance and provide measurement and optimization details in well-developed presentations
• Create, implement, and track player promotions and/or work with internal and external resources to set up and deploy
• Support GDPR/CASL/CAN-SPAN compliance and handling of Personal Identifiable Information (PII)
• Coordinate with marketing technology vendor and internal technical teams to manage both daily operations and data feeds into/out of the platform

• 3+ years’ experience using email campaign automation platforms like Salesforce, Xtremepush, Adobe Campaign, Optimove, Acoustic or any other marketing automation/CRM solution
• Previous experience sending mass and segmented email, SMS, and/or push notifications at an enterprise level.
• Experience with Google Analytics platform
• Experience with implementing promotions and using platforms with promotional capabilities
• Bachelor’s degree
• Proven expertise in digital marketing with a focus on customer acquisition and retention
• Strong analytical, reporting, and problem-solving skills
• Ownership mindset regarding player marketing program and its performance
• Open-minded towards the ideas and views of others, contribute to building team spirit, and aid others to succeed
• Ability to pivot directions based off campaign results or the input of others to make campaigns more successful
• Highly motivated, organized, able to multi-task, prioritize, and work under tight deadlines
• Strong people skills: ability to interact with a wide range of personalities

Experience with web CMS solutions such as Adobe AEM or Agility a plus

• 401(k) Savings Plan with Company contributions
• health, dental, and vision insurance
• life, accident, and disability insurance
• tuition reimbursement
• paid time off
• wellness programs
• identity theft insurance