CRM Marketing Specialist

• Execute CRM campaigns in Iterable across email, push, SMS, and in-app messaging, with a primary focus on operator (B2B) communications and consumer campaigns relating to partnerships and events
• Partner with the B2B Partner Marketing Specialist to build and launch campaigns and lifecycle journeys for operating partners
• Build and maintain lifecycle campaigns focused on retention, engagement, and relationship building across consumer and operator audiences
• Write clear, concise, and on-brand copy tailored to both operator (B2B) and consumer (B2C) audiences
• Monitor and analyze campaign performance, reporting on key metrics such as deliverability, engagement, and conversion
• Contribute to campaign planning and bring forward ideas grounded in CRM and lifecycle marketing best practices.

• 2+ years of experience working within a CRM platform such as Braze, Iterable, or related systems
• Experience building personalized and dynamic message content via Handlebars or Liquid Logic
• Experience building lifecycle journeys based on real-time events and strategic data-driven user segments
• A data-driven approach that leverages multi-variant test designs to drive improvements
• Familiar and comfortable working with email HTML
• Strong Written and Verbal Communication Skills.

CSS knowledge is a plus

• Excellent benefits
• We cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, STD, and AD&D coverage, a 401(k) with match and immediate vesting, and comprehensive leave policies to meet your needs in creating space for life
• Flexible PTO policy and outstanding work/life balance
• Grubhub weekly lunch stipend for in-office days
• Udemy License and Personal Learning Budget
• Annual parking stipend
• The opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere
• Our commitment to allyship has been a central driver of how we Respect Fellow Drivers. You’ll have the opportunity to be part of Employee Resource Groups, access allyship learning resources, and actively contribute to our ongoing effort of making SpotHero inclusive for all
• Employee programs to grow and support our people such as Discovery Days for Product and Engineering, Gearing up for Aspiring Leaders, and Mentorship Program
• Wellness program
• A workplace recognized as CityLights award winner by 1871, 2026 Best Places To Work by BuiltIn, Most Loved Workplace Certified by the Best Practice Institute, and recipient of multiple Comparably awards, including Best Company Culture, Best Company for Women, and Best Company for Diversity.