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We are looking for a Freelance CRM Marketing Specialist for a top fashion company in New York, New York! The CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Job Responsibility:
Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
Ensure overall success of daily operations
Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
Actively participate in weekly production meetings with cross functional team members
Set up email deployments including: A/B Subject line testing
Set up send time optimized deployments
Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
Requirements:
Bachelor’s Degree in Marketing, Analytics, or related field
3+ Year’s of Experience
SQL Querying - Analyzing and Data extraction.
Experience trafficking activities across multiple team members/functions
Experience using a trafficking tool or production management software to coordinate activities
Ability to problem solve and exercise critical thinking in a technical environment
Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish