CRM Marketing Product Manager

• Strategic planning to launch and optimize papernest products
• Design and optimize multichannel customer journeys across both B2C product lifecycle stages
• Define CRM strategies that drive activation, engagement, conversion, and retention
• Collaborate with Product, Design, Sales & Partnerships to integrate CRM touchpoints into the product experience and new partner launches
• Implement CRM strategies through automated and personalized workflows (email, SMS, WhatsApp, …)
• Build effective targeting and segmentation processes to deliver the right message at the right moment
• Manage and improve CRM processes to ensure seamless operational execution at scale
• Monitor the performance of lifecycle journeys, partner flows, and CRM campaigns
• Conduct A/B tests and identify friction points across B2(B2)C funnels
• Deliver actionable insights and recommendations to improve customer satisfaction, conversion, and retention
• Produce HTML-based communications and multichannel content adapted to each journey and audience
• Create engaging communications supporting onboarding, product usage, upsell, and retention
• Work closely with Product, Data, Design, Growth, Operations, Sales & Partnerships, and Brand teams
• Contribute to building scalable CRM strategies across our multiple markets

• A degree from a top business school
• Strong team spirit to build efficient relationships with key stakeholders within the Product teams
• A high level of autonomy, fast-learning ability, and enthusiasm for both strategic and operational tasks
• Excellent written and verbal communication skills
• A natural aptitude for analytical thinking
• Fluency in French and English

proficiency in Spanish is a plus

• A monthly allowance defined by Business France
• Partnerships for various services in Barcelona (restaurants, sports, leisure, and healthcare centers)
• A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement
• 100% of your round-trip transportation costs
• 100% of your luggage fees (up to 150kg)
• Career development support
• 2 days of home office per week