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CRM Marketing Manager

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FARBER

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Location:
Canada

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Category:
-

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Contract Type:
Employment contract

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Salary:

85000.00 - 105000.00 CAD / Year
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Job Description:

The CRM Marketing Manager leads the technical and operational aspects of client marketing automation and lifecycle execution. This role is responsible for designing, building, testing, and maintaining scalable, compliant CRM and marketing automation programs that support client marketing strategies across the lifecycle. Reporting to the Senior Manager, Client Marketing, the CRM Marketing Manager translates approved lifecycle and campaign strategies into reliable, high-performing automated programs. The role owns data quality, testing rigour, automation governance, and serves as the primary day-to-day partner to IT Applications and Data teams.

Job Responsibility:

  • Own end-to-end technical delivery of lifecycle and CRM automations from technical design through build, QA, launch, monitoring, and ongoing maintenance
  • Translate approved program requirements into scalable technical solutions, including triggers, segmentation logic, suppression rules, branching, personalization, and cadence controls
  • Design automation solutions that balance performance, compliance, scalability, and maintainability
  • Create and maintain reusable templates, standard operating procedures, QA checklists, and build documentation to support consistent, scalable execution
  • Own CRM platform hygiene, including naming conventions, folder structures, versioning, and documentation standards as they relate to marketing automation
  • Proactively monitor automation performance to ensure accuracy, deliverability, and stability
  • Identify, diagnose, and resolve automation and configuration issues within the CRM platform (e.g., logic errors, journey failures, data handling issues), and partner with IT Applications for underlying system defects or integration issues
  • document root causes and corrective actions
  • Ensure technical implementations support internal governance and regulatory requirements, including consent management, opt-outs, exclusions, and contact cadence rules
  • Own CRM and marketing automation reporting setup, including tracking plans, tagging standards, dashboards, and monitoring routines
  • Partner with the Data team to ensure correct event and data availability and that reporting accurately reflects system behaviour and campaign intent
  • Ensure testing and experimentation designs are technically sound, measurable, and properly implemented
  • Support Client Marketing Managers with reliable diagnostics related to journey health, deliverability signals, and system-driven drop-offs
  • Serve as the escalation point for CRM and automation issues within the marketing automation platform
  • troubleshoot configuration and logic failures, diagnose root causes, implement platform-level fixes, and partner with IT Applications for underlying system, infrastructure, or integration issues
  • document learnings
  • Identify and recommend technical process improvements that enable lifecycle marketing at scale, including enhancements to data fields, triggers, governance rules, integrations, and monitoring
  • Serve as the primary point of contact for IT Applications and Data teams for marketing automation feasibility, fixes, and enhancements
  • Work closely with Client Marketing Managers as part of the same delivery team during planning to assess feasibility, surface risks, and recommend technically sound execution approaches
  • Enable execution velocity by providing technical guidance, documentation, and QA standards to Client Marketing Specialists
  • Contribute to CRM playbooks, automation standards, and enablement materials that raise overall lifecycle marketing maturity

Requirements:

  • Post-secondary education in Marketing, Business, Information Systems, or a related field, or equivalent professional experience
  • 5–8+ years of experience in CRM, lifecycle marketing, or marketing automation roles with hands-on platform ownership
  • Strong proficiency with marketing automation and CRM platforms (e.g., Dynamics 365, Customer Insights, Salesforce Marketing Cloud, Marketo, HubSpot, Braze, or similar)
  • Deep understanding of data structures, segmentation logic, consent management, automation design patterns, and QA methodologies
  • Proven experience partnering with IT and Data teams in complex, integrated environments
  • Strong analytical orientation with the ability to ensure data accuracy, diagnose issues, and support measurement integrity
  • High attention to detail, strong documentation discipline, and a systems-oriented mindset
  • Ability to operate autonomously within defined strategic direction and escalation frameworks
What we offer:
  • Flexible work arrangements
  • Generous vacation- wellness days and birthday off
  • Extended health and dental coverage, plus virtual doctor services
  • Employee Assistance Program and mental health resources
  • Company-matching retirement savings plan
  • Financial support for professional development
  • Annual company events
  • Exclusive access to perks and discounts

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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