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We’re looking for a CRM Executive to own the execution and optimisation of Juniper AU’s lifecycle communications across email, SMS, and in-app. You’ll join the Product Growth team for Juniper Australia, working across conversion, retention, and cross-sell. A core KPI for this role is reactivation — building and improving automated win-back flows that encourage previous patients to re-engage. This is a hands-on, execution-focused role with clear impact on both patient experience and business outcomes.
Job Responsibility:
Execute CRM campaigns across email, SMS, and in-app messaging in line with Juniper’s patient journey strategy
Manage and optimise automated lifecycle flows (onboarding, follow-up, retention, and reactivation) to improve engagement and patient outcomes
Use segmentation and behavioural insights to personalise messaging across patient cohorts
Collaborate with cross-functional partners (copywriting, design, growth, analytics, medical teams) to ensure communications are clear, empathetic, and effective
Run an A/B test engine to improve engagement and conversion performance
Report on CRM performance weekly, surfacing insights and opportunities
Maintain CRM hygiene, compliance, and documentation
Explore and implement new tools and tactics for CRM personalisation and workflow efficiency
Requirements:
2–4 years’ experience in CRM, lifecycle, or growth marketing (DTC, health tech, or consumer brands preferred)
Hands-on experience with CRM platforms (e.g., Customer.io, Klaviyo or a similar ESP) and marketing automation
Strong understanding of segmentation, automation, and lifecycle metrics
Familiarity with design direction and content creation by inputting copy and assets into CRM templates (Figma familiarity is a plus)
Excellent written communication skills with an ability to write clear, empathetic messaging
Comfortable analysing campaign data and using insights to optimise campaigns
Collaborative, proactive, and eager to work across teams in a fast-moving environment
A patient-first mindset with a desire to create exceptional experiences, not just “good” ones
Nice to have:
Familiarity with analytics tools (Google Analytics, Mixpanel, Metabase etc.) is a plus
Proactive in using AI tools to streamline copywriting and creative workflows while maintaining brand tone
Interest in process improvement, using internal systems and AI writing tools to scale lifecycle learnings efficiently
What we offer:
Equity for everyone
Catered wellness talks, exercise classes, Whoop membership, free barista coffees, funded social clubs, and quarterly rooftop parties
Generous parental and miscarriage leave, health and professional development leave, personal days, and access to our Employee Assistance Program
Learning budgets, conferences, certifications, peer shadowing, and a strong knowledge-sharing culture