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Acast is seeking a CRM Manager to join our global Marketing team. This is a critical role responsible for building, scaling, and optimizing our advertiser and creator CRM programs. Reporting to the Director of Growth Marketing, you will own the strategy, operations, and execution of all client-facing CRM initiatives. You will use Salesforce Marketing Cloud, Salesforce Data Cloud, and connected systems to design sophisticated lifecycle journeys, personalize communications, and deliver measurable business impact.
Job Responsibility:
Campaign Strategy and Execution
Advertiser Lifecycle Management
Creator Lifecycle Management
Data and Segmentation
Offline Measurement and Attribution
Content and Message Development
Testing and Experimentation
Performance Reporting
Technical Ownership
Cross Functional Collaboration
Requirements:
Proven experience operating within the Salesforce ecosystem, including hands on use of Salesforce Marketing Cloud, Salesforce Data Cloud, and Salesforce Account Engagement or Pardot
Ability to build automations, journeys, engagement studios, and segmentation rules from scratch
Experience managing offline marketing measurement, including integrating event data into CRM systems
Strong analytical skills with the ability to define KPIs, build dashboards, and translate data into action
Demonstrated success managing advertiser or customer lifecycle programs from onboarding to retention
Experience using sales intelligence tools such as Apollo, ZoomInfo, or Cognism to build audiences
Deep understanding of email deliverability and global compliance requirements including GDPR and CAN SPAM
Comfort with technical concepts such as data schemas, API based workflows, or SQL based querying
Strong communication skills with the ability to present insights and influence cross functional stakeholders
Nice to have:
Experience in ad tech, SaaS, or a marketplace environment
Experience partnering with product teams on trigger logic and lifecycle design
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