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As a CRM Manager (m/f/d), you will be a crucial part of driving the team forward, developing our brands and customer communication throughout the globe. This is an important role for CRM at Flix as we expand our capabilities, redefine our toolset and constantly optimize for maximum revenue, profits, and growth, as well as scalability and efficiency. We support constant global market growth with our marketing activities to increase repeated purchases and prevent churn. As a Global CRM team, we always aim for cutting edge technologies and a high level of innovation.
Job Responsibility:
Developing and executing multi-channel marketing communications via email, push and in-app/ in-web in Braze
Driving customer retention and churn prevention, measured by CLV and incremental impact, through strategic CRM initiatives
Implementing data-driven personalized content with continuous ambition to improve relevancy
Continuously optimizing CRM automated communications by analyzing performance data, A/B testing content variations and optimizing messaging, creatives, and layouts
Supporting strategic planning by contributing to the department’s quarterly objectives, pitching ideas, and building business cases for new initiatives
Staying updated on emerging CRM technologies and best practices to drive innovation and efficiency
Requirements:
3+ years experience in marketing communication, preferably with a strong focus on mobile
Hands-on experience with a CRM tool, Braze specific experience is a very strong plus
Proven background in a global, high-volume environment, handling email and push communication for multiple countries/ languages, personalizing and regionalizing marketing communications
Strong knowledge in customer segmentation and analytical thinking mindset
Ability to think out of the box, and you proactively make suggestions for improvements and turning commercial needs into creative communication ideas
Proficiency in English
Nice to have:
Additional in-App, WhatsApp and SMS experience is a plus
SQL knowledge will be considered a strong advantage
What we offer:
Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family
Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year
Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life
Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members
Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills
Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career